https://www.tailsandemails.com/blog daily 0.75 2026-11-06 https://images.squarespace-cdn.com/content/v1/6831f3f21dbb18135129abe9/3ebbe44d-4e60-4fa6-a284-b9a5452abf8a/TailsEmailsBrandShoot26_31.JPG https://images.squarespace-cdn.com/content/v1/6831f3f21dbb18135129abe9/3ebbe44d-4e60-4fa6-a284-b9a5452abf8a/TailsEmailsBrandShoot26_31.JPG https://images.squarespace-cdn.com/content/v1/6831f3f21dbb18135129abe9/b7a507d9-3e60-4121-8e47-23ff1500a5ca/tails-and-emails-graphics_tags-pet-service-business.png https://images.squarespace-cdn.com/content/v1/6831f3f21dbb18135129abe9/0133054a-57a7-4d28-96de-0e13bf27859b/tails-and-emails-graphics_tags-email-automations-flows.png https://images.squarespace-cdn.com/content/v1/6831f3f21dbb18135129abe9/596d8e97-bfaf-4f6d-829c-bbfb638bc63d/tails-and-emails-graphics_tags-email-campaigns.png https://images.squarespace-cdn.com/content/v1/6831f3f21dbb18135129abe9/63a629b2-71ce-41cb-a5c1-318d5a1d8d76/tails-and-emails-graphics_tags-pet-product-marketing.png https://images.squarespace-cdn.com/content/v1/6831f3f21dbb18135129abe9/8d93c874-f158-4b23-8a23-7ded44d60f74/tails-and-emails-graphics_tags-strategy-audit.png https://images.squarespace-cdn.com/content/v1/6831f3f21dbb18135129abe9/75ced57f-6a35-4ee3-a4f9-cbb402f563dd/TailsEmailsBrandShoot26_43.JPG https://images.squarespace-cdn.com/content/v1/6831f3f21dbb18135129abe9/1767382226812-XK6LFAL6G4UQ38HTPP9N/image0.jpeg https://images.squarespace-cdn.com/content/v1/6831f3f21dbb18135129abe9/f859cd57-42a4-4253-91fa-9eb14d2d92cc/tails-and-emails-graphics_leash-3-multi-3.png https://images.squarespace-cdn.com/content/v1/6831f3f21dbb18135129abe9/1767382226812-XK6LFAL6G4UQ38HTPP9N/image0.jpeg https://images.squarespace-cdn.com/content/v1/6831f3f21dbb18135129abe9/1767382226833-NDNHBNTN1G12EI01ICDE/squirrelplaysdead-squirrel-plays-dead.gif https://images.squarespace-cdn.com/content/v1/6831f3f21dbb18135129abe9/1767382226833-NDNHBNTN1G12EI01ICDE/squirrelplaysdead-squirrel-plays-dead.gif https://www.tailsandemails.com/blog/wagwell monthly 0.5 2026-11-06 https://images.squarespace-cdn.com/content/v1/6831f3f21dbb18135129abe9/431d98b1-d9c5-450a-87aa-163150543bbc/WagWell_Aug%2724_11800.jpg Blog - What 6 months of testing with WagWell taught me about dog parent’s inboxes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6831f3f21dbb18135129abe9/32d606fa-4619-4bca-a18a-3a4e2bcce5ee/Screenshot+2026-11-05+195001.png Blog - What 6 months of testing with WagWell taught me about dog parent’s inboxes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.tailsandemails.com/blog/email-marketing-ideas-pet-stores monthly 0.5 2026-11-06 https://images.squarespace-cdn.com/content/v1/6831f3f21dbb18135129abe9/1762007902190-SVL7SG8I2J471K8A605N/AdobeStock_931185595.jpeg Blog - Email marketing ideas for independent pet stores - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.tailsandemails.com/blog/wicks-fur-change monthly 0.5 2026-11-06 https://images.squarespace-cdn.com/content/v1/6831f3f21dbb18135129abe9/7bb8327b-af8b-4097-a84e-76aa9b9072d7/6a190e3a0c790b0dd2aa44f8_6caa98fb-2eac-44f6-b735-af584155b3ba.jpeg.jpg Blog - How a candle company grew its list 63.6% in 8 weeks (and why the pop-up wasn't the whole secret) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6831f3f21dbb18135129abe9/4df91bde-4702-4e3e-9585-a73795efcfb2/Screenshot+2026-11-05+195542.png Blog - How a candle company grew its list 63.6% in 8 weeks (and why the pop-up wasn't the whole secret) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.tailsandemails.com/blog/the-difference-between-email-campaigns-and-email-flows monthly 0.5 2026-11-06 https://images.squarespace-cdn.com/content/v1/6831f3f21dbb18135129abe9/1793746851049-POUACXF7MABGQK6V4J7R/AdobeStock_334281017.jpeg Blog - What’s the difference between email campaigns and email flows (automations)? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.tailsandemails.com/blog/email-marketing-ideas-for-groomers-trainers-and-boarding-facilities monthly 0.5 2026-11-06 https://images.squarespace-cdn.com/content/v1/6831f3f21dbb18135129abe9/1767383034664-6QZMMBQLFPHD3KPUCIBD/AdobeStock_408309844.jpeg Blog - Email marketing ideas for Groomers, Trainers & Boarding Facilities - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.tailsandemails.com/blog/black-friday-email-marketing-for-pet-brands-when-to-start-planning monthly 0.5 2026-11-06 https://images.squarespace-cdn.com/content/v1/6831f3f21dbb18135129abe9/1788300852711-L55QG97RN8P37KB2006G/AdobeStock_600045136.jpeg Blog - Black Friday email marketing for pet brands: when to start planning - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.tailsandemails.com/blog/7-essential-email-flows-every-pet-business-should-have monthly 0.5 2026-11-06 https://images.squarespace-cdn.com/content/v1/6831f3f21dbb18135129abe9/1762008091341-C5GZ6ZTVSPP3N8TFSEM4/TailsnEmailsMarketingShoot25_86.jpg Blog - 7 essential email flows every pet business should have - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.tailsandemails.com/blog/sweet-natured-pet monthly 0.5 2026-11-06 https://images.squarespace-cdn.com/content/v1/6831f3f21dbb18135129abe9/1793830600075-S6I5G14H75PQ8QM0Y0QK/668558312_944255638459918_8039554593647622557_n.jpg Blog - What Sweet Natured Pet taught me about welcome emails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6831f3f21dbb18135129abe9/dd1650f3-d997-471f-8c9c-0e1870ee476e/Screenshot+2026-06-19+073318.png Blog - What Sweet Natured Pet taught me about welcome emails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.tailsandemails.com/blog/what-i-actually-do-at-4-am monthly 0.5 2026-11-06 https://images.squarespace-cdn.com/content/v1/6831f3f21dbb18135129abe9/7c231935-ef4f-4153-af70-577b2ec71fda/AdobeStock_334281017.jpeg Blog - What I actually do at 4 AM (& why it matters for your email strategy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.tailsandemails.com/blog/why-your-brand-needs-welcome-emails monthly 0.5 2026-11-06 https://images.squarespace-cdn.com/content/v1/6831f3f21dbb18135129abe9/1790796437604-ZFOUW5WL1KF62U5ZES20/TailsEmailsBrandShoot26_5.JPG Blog - Why your pet brand needs a welcome sequence (+ a template to write yours!) https://images.squarespace-cdn.com/content/v1/6831f3f21dbb18135129abe9/dfd0a184-4fb8-4ded-a203-a40d998b40ec/Tails+%26+Emails+-+Frame+1+%281%29.jpg Blog - Why your pet brand needs a welcome sequence (+ a template to write yours!) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.tailsandemails.com/blog/how-i-found-my-purpose monthly 0.5 2026-11-06 https://www.tailsandemails.com/blog/5-email-marketing-mistakes-pet-brands-make monthly 0.5 2026-11-06 https://images.squarespace-cdn.com/content/v1/6831f3f21dbb18135129abe9/1767397312881-KXY52NGWIOQ83U7G2WYP/AdobeStock_839662637.jpeg Blog - 5 email marketing mistakes your pet brand might be making (& how to fix them) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.tailsandemails.com/blog/why-your-open-rates-are-lying-to-you monthly 0.5 2026-11-06 https://images.squarespace-cdn.com/content/v1/6831f3f21dbb18135129abe9/1767382179904-MRWQKSVLLP1Y3ZSRVC5B/AdobeStock_651856837.jpeg Blog - Your open rates might be lying to you (here’s what to track instead) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.tailsandemails.com/blog/break-free-from-discount-culture monthly 0.5 2026-11-06 https://images.squarespace-cdn.com/content/v1/6831f3f21dbb18135129abe9/3db05c8a-aefa-4d7f-bb3e-085caaa89b55/AdobeStock_239696869.jpeg Blog - Break free from discount culture by creating a pet business email plan that customers (& margins) will love - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.tailsandemails.com/blog/why-email-marketing-is-the-secret-weapon monthly 0.5 2026-11-06 https://images.squarespace-cdn.com/content/v1/6831f3f21dbb18135129abe9/1773942162119-I1KABM7WG9ALR5XVLG8Z/AdobeStock_816764329.jpeg Blog - Why email marketing is THE secret weapon for pet businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.tailsandemails.com/blog/unleashing-the-power-of-automations-vs-campaigns monthly 0.5 2026-11-06 https://images.squarespace-cdn.com/content/v1/6831f3f21dbb18135129abe9/1767381542640-BTI96646ZR8I241HMSSR/TailsnEmailsMarketingShoot25_42+-+05-11-2025+10-06-421.png Blog - Unleashing the power of automations vs. campaigns in pet business email marketing https://images.squarespace-cdn.com/content/v1/6831f3f21dbb18135129abe9/ce92cc83-a24a-4f63-bb2a-f699637dfc1a/rocky-confetti-gif.gif Blog - Unleashing the power of automations vs. campaigns in pet business email marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.tailsandemails.com/blog/category/%F0%9F%93%8A+DATA+DROP monthly 0.5 https://www.tailsandemails.com/blog/category/%F0%9F%9B%92+Pet+Product+Marketing monthly 0.5 https://www.tailsandemails.com/blog/category/%F0%9F%93%A7+Email+Campaigns monthly 0.5 https://www.tailsandemails.com/blog/category/%F0%9F%A9%BA+Pet+Service+Business monthly 0.5 https://www.tailsandemails.com/blog/category/%F0%9F%94%81+Email+Automations+%26+Flows monthly 0.5 https://www.tailsandemails.com/blog/category/%F0%9F%93%96+Case+Study monthly 0.5 https://www.tailsandemails.com/blog/category/%F0%9F%93%8A+Strategy+%26+Audit monthly 0.5 https://www.tailsandemails.com/blog/category/%F0%9F%90%BE+ROCKY+APPROVED monthly 0.5 https://www.tailsandemails.com/blog/category/%F0%9F%8F%86+CASE+STUDY monthly 0.5 https://www.tailsandemails.com/blog/category/%F0%9F%92%A1+QUICK+TIP monthly 0.5 https://www.tailsandemails.com/blog/category/%F0%9F%8E%AC+BEHIND+THE+SCENES monthly 0.5 https://www.tailsandemails.com/blog/category/%F0%9F%94%A5+HOT+TAKES+FROM+THE+DOG+PARK monthly 0.5 https://www.tailsandemails.com/blog/category/%F0%9F%93%A3+LET%27S+BE+HONEST monthly 0.5 https://www.tailsandemails.com/blog/tag/online+retailers monthly 0.5 https://www.tailsandemails.com/blog/tag/email+analytics monthly 0.5 https://www.tailsandemails.com/blog/tag/email+marketing monthly 0.5 https://www.tailsandemails.com/blog/tag/open+rates monthly 0.5 https://www.tailsandemails.com/blog/tag/welcome+email monthly 0.5 https://www.tailsandemails.com/blog/tag/automations monthly 0.5 https://www.tailsandemails.com/blog/tag/email+sequence monthly 0.5 https://www.tailsandemails.com/blog/tag/email+development monthly 0.5 https://www.tailsandemails.com/blog/tag/bold+journey monthly 0.5 https://www.tailsandemails.com/blog/tag/email+automations monthly 0.5 https://www.tailsandemails.com/blog/tag/case+study monthly 0.5 https://www.tailsandemails.com/blog/tag/campaigns monthly 0.5 https://www.tailsandemails.com/blog/tag/flows monthly 0.5 https://www.tailsandemails.com/blog/tag/email+mistakes monthly 0.5 https://www.tailsandemails.com/blog/tag/e-commerce monthly 0.5 https://www.tailsandemails.com/blog/tag/metrics monthly 0.5 https://www.tailsandemails.com/blog/tag/pet+business+email+marketing monthly 0.5 https://www.tailsandemails.com/blog/tag/interview monthly 0.5 https://www.tailsandemails.com/blog/tag/email monthly 0.5 https://www.tailsandemails.com/blog/tag/email+series monthly 0.5 https://www.tailsandemails.com/case-studies daily 0.75 2026-11-06 https://images.squarespace-cdn.com/content/v1/6831f3f21dbb18135129abe9/3ebbe44d-4e60-4fa6-a284-b9a5452abf8a/TailsEmailsBrandShoot26_31.JPG https://images.squarespace-cdn.com/content/v1/6831f3f21dbb18135129abe9/4a1aebe4-7d12-44f4-a183-15c3a8670905/TailsEmailsBrandShoot26_10.png https://images.squarespace-cdn.com/content/v1/6831f3f21dbb18135129abe9/84c33f28-1641-435d-a08e-f1e467b8acbd/TailsnEmailsMarketingShoot25_47.jpg https://www.tailsandemails.com/case-studies/wagwell monthly 0.5 2026-11-06 https://images.squarespace-cdn.com/content/v1/6831f3f21dbb18135129abe9/bfc70fb6-bc39-4f17-b438-19f2e75895a5/WagWell_AllSupplements_OH_0466.jpg Case Studies - WagWell: Pet Product Email Marketing Case Study - Meet WagWell WHO THEY ARE: Vet-formulated dog supplements, grooming, and treats BUSINESS TYPE: E-Commerce PLATFORM: Klaviyo + Attentive TIMELINE: 6-months SERVICE(S): Enhanced E-Commerce Email Package + Monthly Campaign Retainer https://images.squarespace-cdn.com/content/v1/6831f3f21dbb18135129abe9/90f056d9-f8e4-4d8d-9168-ac5d80def99f/itch-please.png Case Studies - WagWell: Pet Product Email Marketing Case Study *Click to see more designs in the gallery! https://images.squarespace-cdn.com/content/v1/6831f3f21dbb18135129abe9/83c772a6-1228-4dd8-af3a-d064d27abda2/WagWell_Aug%2724_11213.jpg Case Studies - WagWell: Pet Product Email Marketing Case Study - In Their Words “Tails & Emails was an invaluable strategic partner in shaping and elevating our email and SMS programs. With deep expertise in the pet industry, Jess hit the ground running, providing a thorough assessment of our existing efforts, thoughtful strategic recommendations, and consistently high-quality creative. She was always analyzing performance, testing new approaches, and refining our strategy to drive stronger results. She was equally nimble in adapting to changes in our marketing calendar and proactive in identifying new opportunities to strengthen our performance. Beyond her expertise, Jess was an absolute pleasure to work with—kind, collaborative, and genuinely invested in our brand and the success of our business.” - Katie McKay, President https://www.tailsandemails.com/case-studies/sweet-natured-pet monthly 0.5 2026-11-06 https://images.squarespace-cdn.com/content/v1/6831f3f21dbb18135129abe9/1793830600075-S6I5G14H75PQ8QM0Y0QK/668558312_944255638459918_8039554593647622557_n.jpg Case Studies - Sweet Natured Pet: Pet Product Email Marketing Case Study - Meet Sweet Natured Pet WHO THEY ARE: Plant-based flea, tick, and mosquito spray for dogs and cats BUSINESS TYPE: E-Commerce PLATFORM: Klaviyo TIMELINE: 9 weeks SERVICE(S): Email Audit and Strategic Roadmap + Core E-Commerce Email Package https://images.squarespace-cdn.com/content/v1/6831f3f21dbb18135129abe9/6bde8a87-fbe2-44c1-b456-908a3c5d3d76/Monthly+Newsletter.png Case Studies - Sweet Natured Pet: Pet Product Email Marketing Case Study *Click to see more designs in the gallery! https://images.squarespace-cdn.com/content/v1/6831f3f21dbb18135129abe9/d521ca12-3535-4ca4-9e72-6a1fd117d3ab/DSC00682.jpg Case Studies - Sweet Natured Pet: Pet Product Email Marketing Case Study - In Their Words “Working with Jess has been a supremely positive experience. She provided clear timelines, detailed plans for my emails, how they were set up, what they would look like and so on and offered tips to keep my email systems a healthy and thriving part of my business. We've already seen sales attributed to emails since implementation and I feel much more confident about handling my emails going forward.” - Jennifer Brown, Founder https://www.tailsandemails.com/case-studies/wicks-fur-change monthly 0.5 2026-11-06 https://images.squarespace-cdn.com/content/v1/6831f3f21dbb18135129abe9/2a6a27c0-3f04-4042-b060-59845a251524/6a190e3aaa14effdc489432c_04c3c7d3-8080-4acb-9006-8b8050574856.jpeg.jpg Case Studies - Wicks Fur Change: Pet Product Email Marketing Case Study - Meet Wicks Fur Change WHO THEY ARE: Pet-safe soy candles and wax melts, hand-poured in small batches in Wisconsin BUSINESS TYPE: E-Commerce PLATFORM: Klaviyo TIMELINE: 9 weeks SERVICE(S): Core E-Commerce Email Package + List Growth Add-On + Newsletter & Universal Content Template Add-On https://images.squarespace-cdn.com/content/v1/6831f3f21dbb18135129abe9/c3da7a16-59dc-44bc-9c84-68a7f67573c6/WF+1+NP.png Case Studies - Wicks Fur Change: Pet Product Email Marketing Case Study *Click to see more designs in the gallery! https://www.tailsandemails.com/case-studies/luwello monthly 0.5 2026-11-06 https://images.squarespace-cdn.com/content/v1/6831f3f21dbb18135129abe9/1793912660666-6P78AVMY9Y2JQX7T5SQI/Luwello-Settle-Mat--1280x960.jpg Case Studies - Luwello: Pet Product Email Marketing Audit Case Study - Meet Luwello WHO THEY ARE: Dog gear (settle mats, harnesses, leashes, collars) BUSINESS TYPE: E-Commerce PLATFORM: Klaviyo TIMELINE: 2 Weeks SERVICE(S): Email Audit + Strategic Roadmap https://images.squarespace-cdn.com/content/v1/6831f3f21dbb18135129abe9/c81f35c3-c39c-4008-a477-ba245d2693af/800880084_18006429104971653_2487337655675661205_n.jpg Case Studies - Luwello: Pet Product Email Marketing Audit Case Study - In Their Words “Jess provided a detailed analysis of my email systems [and] gave me the clear, DIY instructions to implement the fixes myself. She caught critical tweaks that a previous professional team completely missed, providing me with a better understanding of the "why" behind each email automation and flow. Jess truly looks out for the best interests of both the brand and the customer [and] makes complex systems simple to understand and is incredibly efficient.” - Jennifer Logemann, Luwello https://www.tailsandemails.com/case-studies/national-ecommerce-brand monthly 0.5 2026-11-06 https://images.squarespace-cdn.com/content/v1/6831f3f21dbb18135129abe9/1762005919237-QYN45LKIQD74QH5BF0OF/AdobeStock_692018373.jpeg Case Studies - National E-Commerce Brand: Product Email Marketing Case Study - Meet National E-Commerce Brand WHO THEY ARE: A national e-commerce brand (name changed under NDA) BUSINESS TYPE: E-Commerce PLATFORM: Klaviyo TIMELINE: Two years SERVICE(S): Enhanced E-Commerce Email Package + Monthly Retainer https://images.squarespace-cdn.com/content/v1/6831f3f21dbb18135129abe9/bb0a2f54-352a-4f94-8263-61e4c43fce73/AdobeStock_525064688.jpeg Case Studies - National E-Commerce Brand: Product Email Marketing Case Study - In Their Words “Besides the obvious leap in our growth KPIs, I just feel a sense of peace knowing that our email and SMS channels are handled so effectively with [Jess]. I wish I could hire Tails & Emails for all our openings; the team makes it so easy to get things done.” - Alicia Westphal, Director of Marketing https://www.tailsandemails.com/case-studies/national-travel-agency monthly 0.5 2026-11-06 https://images.squarespace-cdn.com/content/v1/6831f3f21dbb18135129abe9/1793911767605-N2BRKJNVDP3XZSCGDXAX/unsplash-image-qoAIlAmLJBU.jpg Case Studies - National Travel Agency: Email Marketing Case Study - Meet National Travel Agency WHO THEY ARE: A national travel agency (name changed under NDA) BUSINESS TYPE: Service Provider PLATFORM: Mailchimp TIMELINE: 6-months SERVICE(S): Core Provider Email Package + Monthly Retainer https://www.tailsandemails.com/case-studies/category/Service+Provider monthly 0.5 https://www.tailsandemails.com/case-studies/category/E-Commerce monthly 0.5 https://www.tailsandemails.com/case-studies/category/Hybrid monthly 0.5 https://www.tailsandemails.com/case-studies/tag/email+analytics monthly 0.5 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