WORK WITH TAILS & EMAILS
Email marketing for pet businesses who want to stay top-of-mind without being stuck to their screen.
Through personalized, strategy-backed email sequences and automations, I’ll help you connect with your clients and customers (and their humans!) consistently – so you can enjoy more repeat sales and bookings, without barking up the wrong marketing tree.
Pet businesses are a horse of a different color.
I mean, I don’t have to tell you that – your clients bark during appointments, your inventory was basically made to be destroyed by super chewers, and customers having an accident on your floor is a common occurrence. You deserve marketing advice from someone who actually understands your day-to-day and doesn’t just say “just nurture your list!” while you’re juggling walk-ins, wiping up mystery puddles, and trying to remember if you already reordered bully sticks.
WHEN IT COMES TO EMAIL MARKETING FOR PET BUSINESSES, YOU’RE FACING CHALLENGES MOST INDUSTRIES DON’T EVEN THINK ABOUT - LIKE:
Your “clients” don’t have email addresses – but their humans do, and those emails need to balance heart, trust, and action.
You’re juggling both logic and emotion. You’re not just selling products or services – you’re caring for family members (the furry, feathery, and scaly kind).
Inventory is often perishable, seasonal, or… made to be destroyed. Timing, reminders, and smart follow-ups matter more than most industries.
Rebooking and retention are everything. For service providers especially, email isn’t just a nice touch – it’s how you stay top-of-mind.
You’re serving a hyper-local community or a niche national audience. Generic “mass appeal” messaging doesn’t translate to trust or loyalty.
You deserve effective, easy marketing that actually gets you results – and (spoiler alert!) that’s email.
With the right email setup, you can rebook clients while you’re cleaning up mystery fur, recover lost sales while you’re restocking the treat wall, and keep your people engaged even if you forget to post for a week (or three).
Email marketing is business’s best friend – which, if you think about it, kinda makes me yours.
EMAIL MARKETING IS BUSINESS’S BEST FRIEND - WHICH, IF YOU THINK ABOUT IT, KINDA MAKES ME YOURS.
WITH THOUGHTFUL, STRATEGIC EMAIL MARKETING FOR PET BUSINESSES, YOU’LL HAVE:
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More Customer Loyalty
Email helps you stay in front of your best customers – the ones who already know, love, and trust you. With the right sequences, you can encourage repeat visits, purchases, and warm fuzzies that keep them coming back.
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More Rebooking Opportunities
For service providers, automations can remind clients when it’s time to rebook – without a single “just checking in!” email from you or your staff. Set it once, and let it do the follow-up for you.
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More Repeat Sales
Emails like abandoned cart reminders, post-purchase offers, and re-engagement sequences help turn your almost-customers into actual ones, and new buyers into lifelong, loyal fans.
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More Control Over Marketing
You own your email list, but you rent social media. With emails, you’re not at the mercy of algorithms and posting schedules – and you get a direct line to your people they’ll actually pick up.
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More Effective Messaging
Smart segmentation lets you send the right message to the right people, who are more likely to book or buy whatever you’re promoting at the time – without blasting your whole list with the same content.
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More Of Your Time Back
Once your system is set up, it keeps working in the background – booking appointments, recovering carts, and staying top of mind while you’re handling the real day-to-day of your business.
Ways to Work With Me
Email Marketing for Service-Based Pet Businesses
Calling all veterinarians, groomers, trainers, boarders, and other hands-on pet pros who want to spend less time chasing rebookings and more time actually doing the thing.
Your business relies on trust, relationships, and retention – and email marketing is what will keep things running in the background (while you handle the barking, booking, and belly rubs).
Email Marketing for Pet Product Shops & E-Commerce Brands
If you’re running an online pet shop, boutique, or subscription box, you don’t just want more orders – you want more repeat customers. Email is how you get both.
Strategic automations can recover carts, prompt reorders, and turn your one-time buyers into loyal fans (without relying on random flash sales or social media).
“Jess takes the time to get to know you, your vision, your brand and bring it all to life. [We] love the talent she has and the additions she’s made to enhance our business.”
KRYSTIN PEARL & KRYSTYN VALENTINE
Not sure how to unleash your list’s potential?
That’s what I’m here for. Reach out here to book a no-pressure consultation call, and I’ll help you figure out the best place to start, and how I can support you.