EMAIL MARKETING FOR PET BUSINESSES
Pet marketing email systems that earn their treats.
With strategic, automated pet email marketing you can rely on, your pet business can stay constantly connected with your customers and clients – and you can stop working like a dog for every sale and booking.
Email marketing is for the birds -
And the cats, and dogs, and exotic species, and horses, and - well, you get it.
If you run a pet business, you’ve definitely been told email marketing systems are important. I mean, all the brands seem to have a list – how hard could it be to throw up a form and send something out every once in a while? Turns out, very.
Especially when you’re trying to do it in the midst of managing appointments, fielding customer questions, restocking your inventory, and scooping (ahem) things. Somehow, email always ends up at the bottom of the dog pile – even though it’s one of the easiest ways to build customer retention, support business growth, and stay top-of-mind without constantly showing up online.
Want your customers to sit and stay?
Paw-fect! That’s my whole thing.
When it comes to pet marketing, email isn’t just a “nice to have” option or a last-minute, last-ditch way to send out a promo when you desperately need more bookings. Whether you’re grooming pooches all day or managing an entire storefront of toys for chewers, scratchers, and sniffers, email shouldn’t be something that stresses you out.
It should be the thing that supports you in growing your business and customer retention while running it – and I’m here to make it happen, without adding more to your plate (or your crate).
I’m Jess, your new email marketing dog-tor.
And I want to make your email list sit up and speak, so you can focus on animals without having to worry about automations.
As the go-to pet industry expert in email, I help pet businesses build simple, strategic email marketing systems that keep clients coming back – without constant posting, discounting, or chasing repeat bookings.
I love a good workflow, a great dog (and a sassy cat, and a friendly horse…), and making marketing feel a LOT more doable for you, so you can preserve your energy in your business while expanding your reach (and revenue).
Email Marketing for
Commerce-Based Pet Businesses
From treats to toys to subscription boxes, your emails should drive sales, increase repeat purchases, build long-term e-commerce growth, and turn one-time buyers into loyal customers who keep coming back with their tails wagging and carts full.
Email Marketing for Service-Based Pet Brands
Think groomers, trainers, vets, and daycares – your marketing needs relationship building, boost repeat bookings, grow customer loyalty, and keep you on their mind between visits, so you can stay the leader of the pack when it comes to who they trust.
Email Audit & Strategic Roadmap for Pet Businesses
If your existing email system is underperforming and you are not sure where to start, our audit & roadmap provides a clear diagnosis and a roadmap that actually makes sense for your business.
Why work with Tails & Emails?
Because your pet business deserves more than a generalist who learned email last Tuesday.
Email marketing is my only thing.
I don’t do websites, social media, or paid ads on the side. Email is what I do, all day, every day – which means you get focused expertise instead of a generalist’s best guess.
I speak pet industry
fluently.
From groomers managing repeat booking cycles to e-commerce brands chasing repeat purchases, I understand how pet businesses actually work and I build email systems around that reality.
Strategy first,
always.
Every recommendation is rooted in your business goals, your audience, and what actually moves the needle, not just what looks pretty in an inbox.
I’m in your corner for the long haul.
Whether you need a fully built email system or just a roadmap to get started, the goal is always sustainable growth – not a quick win that fizzles out.
“Jess truly looks out for the best interests of both the brand and the customer. She makes complex systems simple to understand and is incredibly efficient. High-value work. I highly recommend her.”
Jennifer Logemann, Luwello
DID SOMEONE SAY FETCH?
Beyond the Bark Blog
A collection of smart, slightly pun-filled email marketing advice made just for pet businesses. If you’re looking for an education-first approach, practical tips, real strategies, and the occasional treat (read: template), you’re in the right place.
Best in show:
What I actually do at 4AM & why it matters for your email strategy
5 common email marketing mistakes pet brands can make & how to fix them
The dive deep into email automations vs email campaigns in pet email marketing
Still sniffing around?
Don’t worry - so is Rocky!
If you made it to the bottom of the page, you either have questions or you skim websites the way my dog Rocky investigates a new park: quickly, a little chaotically, and with enthusiasm (okay, fine – I do the same thing). Either way, I have the purr-fect option for you: