Pet email marketing systems for pet businesses that earn their treats.
With strategic, automated pet email marketing you can rely on, your pet business can stay constantly connected with your customers and clients – and you can stop working like a dog for every sale and booking.
Email marketing is for the birds -
And the cats, and dogs, and exotic species, and horses, and - well, you get it.
If you run a pet business, you’ve definitely been told email marketing systems are important. I mean, all the brands seem to have a list – how hard could it be to throw up a form and send something out every once in a while? Turns out, very.
Especially when you’re trying to do it in the midst of managing appointments, fielding customer questions, restocking your inventory, and scooping (ahem) things. Somehow, email always ends up at the bottom of the dog pile – even though it’s one of the easiest ways to build customer retention, support business growth, and stay top-of-mind without constantly showing up online.
Want your customers to sit and stay?
Paw-fect! That’s my whole thing.
When it comes to pet marketing, email isn’t just a “nice to have” option or a last-minute, last-ditch way to send out a promo when you desperately need more bookings. Whether you’re grooming pooches all day or managing an entire storefront of toys for chewers, scratchers, and sniffers, email shouldn’t be something that stresses you out.
It should be the thing that supports you in growing your business and customer retention while running it – and I’m here to make it happen, without adding more to your plate (or your crate).
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VETERINARIANS
🧼
PET GROOMERS
✍️
PET TRAINERS
🛏️
DAYCARES & BOARDING FACILITIES
🛒
PET SUPPLY SHOPS
🦎
EXOTIC PET SHOPS
🚐
MOBILE PET SERVICES
🦮
DOG WALKERS
🏠
PET SITTERS
📸
PET PHOTOGRAPHERS
🌿
HOLISTIC PET WELLNESS
🐴
EQUINE BUSINESSES
🐟
AQUATIC PET SHOPS
📦
PET SUBSCRIPTION BOXES
🛍
FEED STORES
🚜
FARM SUPPLY BUSINESSES
🩺 VETERINARIANS 🧼 PET GROOMERS ✍️ PET TRAINERS 🛏️ DAYCARES & BOARDING FACILITIES 🛒 PET SUPPLY SHOPS 🦎 EXOTIC PET SHOPS 🚐 MOBILE PET SERVICES 🦮 DOG WALKERS 🏠 PET SITTERS 📸 PET PHOTOGRAPHERS 🌿 HOLISTIC PET WELLNESS 🐴 EQUINE BUSINESSES 🐟 AQUATIC PET SHOPS 📦 PET SUBSCRIPTION BOXES 🛍 FEED STORES 🚜 FARM SUPPLY BUSINESSES
Email Marketing for Commerce-Based Pet Businesses
From treats to toys to subscription boxes, your emails should drive sales, increase repeat purchases, build long-term e-commerce growth, and turn one-time buyers into loyal customers who keep coming back with their tails wagging and carts full.
Email Marketing for Service-Based Pet Businesses
Think groomers, trainers, vets, and daycares – your marketing needs relationship building, boost repeat bookings, grow customer loyalty, and keep you on their mind between visits, so you can stay the leader of the pack when it comes to who they trust.
Interested in starting with an audit to learn where you’re at?
If your existing email system is underperforming and you are not sure where to start, our audit & roadmap provides a clear diagnosis and a roadmap that actually makes sense for your business.
I’m Jess, your new email marketing dog-tor.
And I want to make your email list sit up and speak, so you can focus on animals without having to worry about automations.
As the go-to pet industry expert in email, I help pet businesses build simple, strategic email marketing systems that keep clients coming back – without constant posting, discounting, or chasing repeat bookings.
I love a good workflow, a great dog (and a sassy cat, and a friendly horse…), and making marketing feel a LOT more doable for you, so you can preserve your energy in your business while expanding your reach (and revenue).
KIND CLIENT WORDS
“Jess truly looks out for the best interests of both the brand and the customer. She makes complex systems simple to understand and is incredibly efficient. High-value work. I highly recommend her.”
JENNIFER LOGEMANN, LUWELLO
→ Read Case Study
Why work with Tails & Emails?
Because your pet business deserves more than a generalist who learned email last Tuesday.
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I don’t do websites, social media, or paid ads on the side. Email is what I do, all day, every day – which means you get focused expertise instead of a generalist’s best guess.
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From groomers managing repeat booking cycles to e-commerce brands chasing repeat purchases, I understand how pet businesses actually work and I build email systems around that reality.
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Every recommendation is rooted in your business goals, your audience, and what actually moves the needle, not just what looks pretty in an inbox.
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Whether you need a fully built email system or just a roadmap to get started, the goal is always sustainable growth – not a quick win that fizzles out.
FREE GUIDE!
Your subscribers want connection right meow.
The exact moment someone joins your list is the best time to build trust, show your personality, and guide them toward booking or buying - most businesses miss out on it, and I’m here to make sure you don’t.
Grab my free Welcome Automation Playbook for Pet Brands to learn what to say, when to send it, and how to make new subscribers feel right at home with your brand.
Your pet brand’s inbox
era starts here.
Beyond the Bark Blog
A collection of smart, slightly pun-filled email marketing advice made just for pet businesses. If you’re looking for an education-first approach, practical tips, real strategies, and the occasional treat (read: template), you’re in the right place.
BEST IN SHOW:
What’s the Difference Between Email Campaigns and Email Flows (Automations)?
Why Your Pet Brand Needs a Welcome Sequence (+ a Template to Write Yours!)
7 Essential Email Flows Every Pet Business Should Have
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Social media algorithms change, ads get expensive – but your email list is yours. Email marketing gives pet businesses a direct line to their customers and clients – no algorithm required. It’s still one of the most reliable ways to drive repeat purchases, encourage repeat bookings, and build the kind of customer loyalty that keeps people coming back (and telling their dog-park friends about you).
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Yes! Tails & Emails works with both e-commerce pet brands (think treats, toys, supplements, and subscription boxes) and service-based pet businesses (groomers, trainers, boarding facilities, daycares, and more). The email strategy looks a little different for each – which is exactly why having someone who understands both makes a difference.
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It depends on your business type, and I’ll always help you figure out the right fit. That said, here’s what I’d recommend for you as a starting place:
🛒 Ecommerce pet brands: I typically recommend Klaviyo. It’s built for product-based businesses and integrates beautifully with Shopify – making it easier to automate based on purchase behavior, browsing activity, and customer lifecycle. Sign up for free with my special link here.
🩺 Pet service businesses: Flodesk tends to be a great fit. It’s intuitive, visually polished, and doesn’t charge more as your list grows – which is a real win for service providers who are building their list over time. Sign up for free with my special link here. -
Here’s a quick cheat sheet: If you have zero email infrastructure and want it built right from the start, the service pages for pet product brands or pet service businesses are your best first stop. If you already have something in place but it’s not performing the way you want (or you’re not even sure why) an Email Audit & Strategic Roadmap is probably the move. When in doubt, just reach out and I’ll point you in the right direction.
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Having something in place is actually a great starting point. Whether you’ve got a welcome email series that’s been sitting untouched for two years or a full ESP account that’s just not converting the way you’d like, there’s almost always room to make your email system work harder. An audit is a great way to figure out exactly what’s working, what’s not, and what to prioritize first.
Got questions? I’ve got answers - and treats.
Still sniffing around?
Don’t worry - so is Rocky!
If you made it to the bottom of the page, you either have questions or you skim websites the way my dog Rocky investigates a new park: quickly, a little chaotically, and with enthusiasm (okay, fine – I do the same thing). Either way, I have the purr-fect option for you: