EMAIL MARKETING AUDITS & STRATEGIC ROADMAPS FOR PET BUSINESSES
Is your email marketing working as hard as you are?
If you've been sending emails but something feels off - low opens, crickets on clicks, or you're just not sure what's working - you don't need to keep guessing. You need a clear diagnosis and a roadmap that actually makes sense for your business. A comprehensive email audit shows you exactly what's holding you back, what's already working (so you can do more of it), and a prioritized plan to fix the gaps without overwhelming you or your team.
• ANY PET BUSINESS LOOKING FOR ANSWERS •
Your sending emails, but something’s not clicking...
✗ Open rates are lower than you'd like – or you're not sure what 'good' even looks like
✗ Your welcome emails feel generic, or worse – you don't have any
✗ You suspect your emails are going to spam but aren't sure how to fix it
✗ You're missing out on additional revenue with abandoned carts and no follow-up
✗ You've set up automations once upon a time and haven't looked at them since
You don't have an email marketing problem – you have a clarity problem.
You need someone with fresh eyes and pet industry expertise to tell you what's working, what's holding you back, and where to focus your energy for the biggest impact. That's exactly what the Email Audit + Strategic Roadmap gives you.
Everything you need to fix what's broken and build on what's working.
INVESTMENT: $690 | Full payment upfront | Delivered in 10-14 business days
Already working with another Tails & Emails package – or thinking about it? Your $690 audit investment applies toward any full service package (I may be biased, but what a stellar first step!)
30-Point Email Audit
A comprehensive review of your email marketing across 5 critical categories – list health, deliverability, campaigns, automations and flows, and strategy.
Every point gets a traffic-light score so you can see at a glance where you stand.
Full Strategic Audit Report
Your custom report includes an overall email marketing health score, pet industry benchmarks for comparison, and 12-16 prioritized recommendations – each with step-by-step implementation guidance, time estimates, and success metrics to track.
90-Day Action Plan
Your roadmap broken into three actionable months:
Quick Wins (0-30 days)
Build + Optimize (30-60 days)
Scale + Grow (60-90 days)
Plus a standalone implementation tracker so you can stay organized without opening the full report every time.
60-Minute Review Call
We'll walk through your findings, celebrate what's working, review your Month 1 priorities, and answer your questions. No pressure, no hard sell – just honest guidance on what will move the needle for your pet business.
You'll also receive a Loom recording of the call and 14 days of email support as you start implementing.
What gets evaluated during your email audit
List Health & Growth → Signup forms, lead magnets, segmentation, and compliance
Deliverability & Technical Setup → Domain authentication, spam risks, bounce rates
Email Campaigns → Frequency, subject lines, content quality, design, and CTAs
Automations & Email Flows → Welcome series, post-purchase, abandoned cart, re-engagement, and missed opportunities
Strategy & Measurement → Goals alignment, revenue attribution, and metrics tracking
Common issues uncovered during email audits
Every business is different – but after auditing pet brands of all sizes, these are the issues that come up most often:
Low open rates caused by deliverability issues or weak subject line strategy
Welcome sequences that aren't converting new subscribers into buyers or bookers
Missing automations that are leaving revenue on the table
Poor segmentation sending the same message to the wrong people
Inconsistent campaigns with no clear strategy or sending schedule
Revenue leaks in the customer journey with no follow-up or re-engagement in place
From “what’s wrong?” to “let’s fix this!” in 3 simple steps.
Book & submit your intake form
Pay your $690 investment and complete a 15-minute intake questionnaire about your business, email setup, goals, and challenges.
I audit your email marketing system
I'll dig into your email platform, review your campaigns and automations, analyze your metrics, and create your custom report with strategic recommendations and action plan.
Review call & implementation
We'll meet via Zoom to walk through your audit findings and roadmap. Then you receive your Loom recording, implementation tracker, and 14 days of email support as you start tackling your action plan.
After your audit, you can implement everything yourself, pick up an implementation add-on, or explore ongoing support. Totally up to you – no pressure.
⭐⭐⭐⭐⭐
“Jess truly looks out for the best interests of both the brand and the customer. She makes complex systems simple to understand and is incredibly efficient. High-value work. I highly recommend her.”
Jennifer Logemann, Luwello
Ready to stop guessing and start growing?
Your email list is one of your most valuable business assets – but only if you know how to use it. And remember – your $690 applies toward any full Tails & Emails package if you decide to keep going.