GET STARTED ON THE RIGHT PAW
your email list deserves better than “set it and forget it.”
Get a professional audit of your email marketing + a clear 90-day roadmap to turn subscribers into loyal customers, without the overwhelm or guesswork.
you’re sending emails, but something’s not clicking…
MAYBE YOU’RE SEEING THESE WARNING SIGNS:
✗ Your open rates are lower than you'd like (or you're not sure what "good" even looks like)
✗ You're sending emails sporadically because you never know what to say
✗ Your welcome emails feel generic or worse, you don't have any
✗ You suspect your emails are going to spam but you're not sure how to fix it
✗ You're leaving money on the table with abandoned carts and no follow-up
✗ You've set up automations once upon a time...and haven't looked at them since
✗ You're comparing yourself to competitors and wondering what they're doing that you're no
the truth is you don’t have an email marketing problem - you have a clarity problem.
You need someone with fresh eyes and pet industry expertise to tell you:
What's actually working (so you can do more of it)
What's holding you back (and how to fix it)
Where to focus your energy for the biggest impact
That's exactly what the Email Audit + Strategic Roadmap gives you.
everything you need to fix what’s broken and maximize what’s working!
This isn't a vague "here are some ideas" audit. This is a comprehensive, actionable roadmap built specifically for pet businesses and animal brands - complete with step-by-step guidance, industry benchmarks, and realistic timelines you can actually follow.
📋comprehensive 30-point email audit
I'll review every aspect of your email marketing across 5 critical categories:
List Health & Growth → How you're growing (or not), signup forms, lead magnets, segmentation, and compliance
Deliverability & Technical → Domain authentication, spam risks, bounce rates, and technical setup
Email Campaigns → Frequency, subject lines, content quality, design, CTAs, and performance
Automation & Flows → Welcome series, post-purchase, cart abandonment, re-engagement, and missed opportunities
Strategy & Measurement → Goals alignment, revenue attribution, metrics tracking, and competitive positioning.
Each point gets a traffic-light score (🟢 Strong / 🟡 Needs Attention / 🔴 Priority Fix) so you can see at a glance where you stand.
📊15-page custom detailed audit report
✓ Executive Summary with your overall email marketing health score (0-100), top 3 opportunities for immediate impact, and what's already working well.
✓ 5 pages of audit findings one page per category with current state assessment, strengths to celebrate, opportunities to capture, and pet industry benchmarks for comparison.
✓5 pages of strategic roadmap with recommendations, including:
Why it matters (business impact)
Current state vs. desired outcome
Step-by-step implementation guidance with time investment estimate
Success metrics to track
Priority level (🚀 Quick Wins / 🔨 Foundation Builders / 📈 Growth Accelerators)
Professional design in Tails & Emails branding with visual scoring, charts, and easy-to-scan formatting - because you're busy running a business, not studying email marketing textbooks.
🗓️ 90-day action plan
Your roadmap broken down into three actionable months:
Month 1 → Quick Wins + Foundation (0-30 days) with high-impact, low-effort fixes that get results fast, plus essential infrastructure setup.
Month 2 → Build + Optimize (30-60 days) with mid-priority improvements and optimization of existing campaigns and flows.
Month 3 → Scale + Grow (60-90 days) with advanced strategies and growth initiatives to take your email marketing to the next level.
Each month includes specific weekly tasks, success metrics to track, resources needed, and check-in prompts to keep you accountable.
Plus! A standalone implementation tracker (printable one-pager) so you can check off tasks and stay organized without opening the full report every time.
💬 30-minute review call
Once your audit is complete, we'll jump on a call to:
Walk through your overall health score and key findings
Discuss your biggest opportunities and celebrate what's working
Review your 90-day roadmap and Month 1 priorities
Answer your questions and clarify implementation steps
Talk through your capacity and options for getting help (if you want it)
You'll receive:
Zoom link and agenda 24-48 hours before
Your full audit report 24 hours before the call (so you can review and prep questions)
Loom recording of the call within 24 hours after
No pressure, no hard sell - just honest guidance on what will move the needle for your pet business.
from “what’s wrong?” to “let’s fix this!” in 3 simple steps
STEP 1: BOOK + SUBMIT INTAKE FORM
Pay your $650 investment and complete a detailed intake questionnaire about your business, email setup, goals, and challenges. (Takes about 15 minutes, and yes - every question matters!)
STEP 2: I AUDIT YOUR EMAIL MARKETING
I'll dig into your email service provider, review your campaigns and automations, analyze your metrics, and complete the full 30-point audit. Then I'll create your custom 15-page report with strategic recommendations and 90-day action plan.
Timeline: 10-14 business days
STEP 3: REVIEW CALL + IMPLEMENTATION
We'll meet via Zoom to walk through your audit findings and roadmap. Then you'll receive your Loom recording, implementation tracker, and 14 days of email support as you start tackling your action plan.
Once we’re done, you can implement everything yourself, pick up an implementation add-on, or explore ongoing support. Totally up to you - no pressure.
ready to get crystal-clear on your email strategy?
INVESTMENT $650
Full payment upfront.
WHAT $650 GETS YOU:
30-point comprehensive email audit
15-page detailed audit report with roadmap (5 pages findings + 5 pages recommendations)
90-day action plan broken down month-by-month
30-minute review call via Zoom
Loom recording of your call
Standalone implementation tracker
14 days of email support
frequently asked questions
How is this different from a free email audit or checklist?
Free audits and checklists are generic and surface-level. This audit is:
Customized to YOUR business and YOUR email setup (not templated)
Conducted by a human expert with 10+ years of email marketing experience (not automated)
Specific to the pet industry with relevant benchmarks and strategies
Includes strategic recommendations with step-by-step implementation guidance (not just "fix your subject lines")
Comes with a 30-minute review call and 14 days of support
Think of it this way: A free checklist tells you what to look for. This audit tells you what's actually wrong, why it matters, and exactly how to fix it.
Do I need to give you access to my email service provider?
Yes - I'll need login access or admin permissions to thoroughly review your account, campaigns, automations, and metrics. Your information is completely confidential and only used for your audit. You can change your password immediately after if you prefer!
What if I don't have automations set up yet?
That's completely fine! Part of the audit identifies what automations you're missing and prioritizes which ones to build first. Many pet businesses come to me without any automation - that's exactly why you need this audit.
Can I implement the recommendations myself, or do I need to hire you?
The roadmap is designed for DIY implementation if you have the time and capacity. That said, many clients realize partway through that they'd rather have expert help - and that's totally fine! I offer several options:
Implementation Add-On ($1,500): I'll handle Month 1 of your action plan for you
Email Sprint VIP Day ($3,000): Pick one major project and I'll complete it in a day
Monthly Retainer (from $2,000/month): Ongoing partnership where I handle everything
No pressure - you'll know after the audit what feels right for you.
What if I have a super small list (under 500 subscribers)?
Size doesn't matter for this audit (okay, that sounded weird). Whether you have 50 subscribers or 5,000, the audit process is the same - and you'll get actionable recommendations tailored to your list size and growth stage. In fact, fixing foundational issues now sets you up for success as you grow!
How long does it take to see results from implementing the roadmap?
Quick Wins (Month 1) typically show results within 2-4 weeks - things like improved open rates, better signup conversion, or fixed deliverability issues. Foundation Builders and Growth Accelerators take 60-90 days to show meaningful impact. Email marketing is a marathon, not a sprint - but the Quick Wins give you momentum fast.
What if I'm already working with someone on email marketing?
This audit can be incredibly valuable for you AND your current team! It provides an objective, expert assessment of what's working and what needs attention - plus a clear roadmap for your existing team to follow. Many businesses use this audit to get aligned on priorities and strategy before diving into execution.
Can I get a payment plan?
Not for this tier - the $650 investment is due in full upfront. However, if the budget is tight, you might want to start with my free resources (blog posts, Instagram tips, newsletter) and book the audit when you're ready to invest. Or, we can chat about a monthly retainer that includes strategic auditing as part of ongoing support.
What email service providers do you work with?
I work with all major ESPs including Klaviyo (I’m a partner!), Flodesk (also a partner!), Mailchimp, Constant Contact, ConvertKit, ActiveCampaign, Flodesk, HubSpot, and more. If you're using something more niche, just ask - I've probably worked with it!
your audit is just the beginning
AND THIS IS A ROADMAP YOU CAN ACTUALLY USE
After your audit, you have options:
Option 1: DIY Implementation
Take your roadmap and run with it. Use your 14 days of email support, tackle your Quick Wins, and implement at your own pace. This works great if you have the time and enjoy hands-on work.
Option 2: Implementation Add-On ($1,500)
Let me handle Month 1 of your action plan for you. I'll set up your welcome series, optimize your signup forms, create a campaign— - whatever your Quick Wins are. You get expert execution without the time investment.
Option 3: Email Sprint VIP Day ($3,000)
Pick one major project from your roadmap (like a complete welcome sequence, abandoned cart flow, or monthly campaign system) and I'll knock it out in one intensive day. Deliverable within 48 hours.
Option 4: Ongoing Partnership ($2,000+/month)
Let's implement your entire roadmap together with a monthly retainer. I'll handle strategy, copywriting, design, and execution - so you can focus on running your pet business while email marketing runs in the background.
Special offer! Book any package within 7 days of your audit and get 10% off the one-time fee, or 10% off first month of any retainer package.
No pressure to decide now - we'll discuss your options on your review call once you've seen your audit.
hey, i’m jess - your email marketing dog park #bff
I only work with pet businesses because I understand the unique challenges of seasonal bookings, the emotional connection pet parents have with their animals, the education-first approach that builds trust, and the community-driven nature of the pet industry. This isn't just another niche for me - it's where my expertise meets my passion.
I'm not here to create dependency or gatekeep information. I want to teach you what works, give you a clear roadmap, and empower you to make smart decisions about your email marketing - whether you implement it yourself or hire help.
Oh, and meet Rocky, my dog and Tails & Emails' Chief Treat Officer. He's the face of the brand, the inspiration behind our "second chances" values, and the reason I believe every pet business deserves email marketing that actually works.
time to stop guessing and start growing
YOUR EMAIL LIST IS ONE OF YOUR MOST VALUABLE BUSINESS ASSETS - BUT ONLY IF YOU KNOW HOW TO USE IT.
This audit gives you:
✓ Crystal-clear insights into what's working and what's broken
✓ A prioritized, step-by-step roadmap you can actually follow
✓ Pet industry expertise and benchmarks (not generic advice)
✓ The confidence to make smart decisions about your email strategy
Investment: $650 (full payment upfront)
Timeline: 10-14 business days
What you get: Audit, roadmap, 90-day action plan, review call, recording, tracker, and 14 days of support