• ANY PET BUSINESS LOOKING FOR ANSWERS •
Email marketing audit & strategic roadmap for pet businesses.
Finally send emails that get people excited to open, click, and buy from!
My in depth audits show you exactly what's working and what's standing in the way of you making more money through email, along with a detailed map that makes the fix easy peasy.
You’re sending emails, but something’s not clicking...
Whether its low open rates, generic content, spam issues, or missing flows - you might not have an email marketing problem, you may have a clarity problem.
You need someone with fresh eyes and pet industry expertise to tell you what's working, what's holding you back, and where to focus your energy for the biggest impact. That's exactly what the Email Audit + Strategic Roadmap gives you.
“Jess provided a detailed analysis of my email systems [and] gave me the clear, DIY instructions to implement the fixes myself. She caught critical tweaks that a previous professional team completely missed, providing me with a better understanding of the "why" behind each email automation and flow. Jess truly looks out for the best interests of both the brand and the customer [and] makes complex systems simple to understand and is incredibly efficient.”
JENNIFER LOGEMANN, LUWELLO
→ Read Case Study
Everything you need to fix what's broken and build on what's working.
INVESTMENT: $690 | Delivered in 2 weeks
Already working with another Tails & Emails package – or thinking about it? Your $690 audit investment applies toward any full service package (I may be biased, but what a stellar first step!)
→ 30-POINT EMAIL AUDIT
A comprehensive review of your email marketing across 5 critical categories – list health, deliverability, campaigns, automations and flows, and strategy. Every point gets a traffic-light score so you can see at a glance where you stand.
→ FULL STRATEGIC AUDIT REPORT
Your custom report includes an overall email marketing health score, pet industry benchmarks for comparison, and 12-16 prioritized recommendations – each with step-by-step implementation guidance, time estimates, and success metrics to track.
→ 90-DAY ACTION PLAN
Your roadmap broken into three actionable months: Quick Wins (0-30 days), Build + Optimize (30-60 days), Scale + Grow (60-90 days). Plus a standalone implementation tracker so you can stay organized without opening the full report every time.
→ 60-MINUTE REVIEW CALL
We'll walk through your findings, celebrate what's working, review your Month 1 priorities, and answer your questions. No pressure, no hard sell – just honest guidance on what will move the needle for your pet business. You'll also receive a Loom recording of the call and 14 days of email support as you start implementing.
Whether it's a weak welcome sequence, inconsistency, or a segmentation problem - we'll find it, and show you exactly how to fix it.
Go from “what’s wrong?” to “let’s fix this!” in 3 simple steps.
Book your audit, pay your $690 investment, and fill out a 15-minute intake questionnaire about your business, email setup, goals, and challenges. I'll dig into your platform, campaigns, automations, and metrics, then build your custom report with strategic recommendations and an action plan. We'll meet on Zoom to walk through your findings, and you'll get a Loom recording, an implementation tracker, and 14 days of email support as you start tackling your action plan.
After your audit, you can implement everything yourself, add on implementation help, or explore ongoing support. Totally up to you – no pressure.
“Jess truly looks out for the best interests of both the brand and the customer. She makes complex systems simple to understand and is incredibly efficient. High-value work. I highly recommend her.”
JENNIFER LOGEMANN, LUWELLO
→ Read Case Study
Frequently Asked Questions
Who is the audit for?
Pet businesses that are already sending emails but aren't sure what's working. That includes ecommerce shops, groomers, trainers, vets, boarding facilities, and anyone in between.
What platforms do you audit?
Any email service provider platform! If you're not sure whether yours is covered, just ask before booking.
What exactly do I get?
A custom report scoring your email program across list health, deliverability, campaigns, automations, and strategy, plus a prioritized roadmap and a 90-day action plan. You also get a Zoom review call, a Loom recording of it, an implementation tracker, and 14 days of email support.
How long does it take?
2 weeks from the time I receive your completed intake questionnaire and platform access.
What do you need from me?
A 15-minute intake questionnaire and view-only access to your email platform. I never send, edit, or change anything in your account.
Do I have to hire you to fix what you find?
Nope. The report and tracker are built so you can implement everything yourself. If you'd rather have help, I offer implementation add-ons and ongoing support, but there's no pressure either way.
What if my email program is brand new or barely active?
The audit still works. I'll look at your setup, list, and foundations and map out what to build first.
Can I get a refund?
I’m sorry, there are no refunds on any Tails & Email service.
Ready to stop guessing and start growing?
Your email list is one of your most valuable business assets – but only if you know how to use it. And remember – your $690 applies toward any full Tails & Emails package if you decide to keep going.