Case Studies in Pet Email Marketing

Email marketing case studies & other “tails” of success.

I turn “ruff” email systems into thoughtful, strategic systems that help businesses grow - and make a few tail wags along the way.

Sweet Natured Pet Core E-Commerce Email Package Client Case Study

How Sweet Natured Pet turned a 31.7/100 email health score into a fully automated, on-brand program - without losing a single ounce of personality

A white scented candle labeled 'Tobacco By The Bay' placed on a metallic stand. The candle is next to a blurred decorative element on the left, with a neutral-colored background.

Wicks Fur Change Core E-Commerce Email Package Client Case Study

See how Tails & Emails helped a pet-friendly candle company, rooted deep in rescue support, use email as an effective, revenue-building marketing tool.

Case study for email marketing in pet businesses

Luwello Email Audit & Strategic Roadmap Client Case Study

See how Tails & Emails helped Luwello, a USA-made dog gear brand, uncover major email marketing opportunities hiding behind a 53% open rate.

Case study for email marketing in pet businesses

National E-Commerce Business Client Case Study

From underperforming email to strategic powerhouse - see how we transformed basic email systems into a multi-channel revenue driver with 289% growth in placed orders and built an SMS channel from scratch.

Case study for email marketing in pet businesses

National Travel Agency Company Client Case Study

A national travel agency had low engagement and no clear strategy, until we implemented advanced segmentation and A/B testing that boosted click rates by 374% in just 60 days.

A woman with long wavy hair wearing glasses and purple scrubs sitting on a bed with a dog, holding a laptop. There are a backpack, a laptop, a pink blanket, a cushion, and a backpack nearby, with everyday items on a white side table.

BEHIND THE TAILS

Hi, I’m Jess - email marketing specialist for pet businesses.

I started this business because far too many pet businesses are stuck guessing when it comes to email marketing – or worse, ignoring it altogether. Around here, you’ll find the proof in the pudding, the happy tail wags, and kind words from some of the best peeps in the biz.

The TL;DR: Marketing your business doesn’t have to be a wild goose chase (unless you literally run a goose rescue – in which case, let’s talk. I have questions and want photos).

A young girl with blond hair, wearing a white and black striped shirt, smiling as she receives a small bag of fish from an adult in a store aisle. The background shows brightly colored backpacks and shelves filled with various items.

Feeling like a fish out of water? Here’s where to start:

Enter your info below to get my free Welcome Automation Playbook for Pet Brands – a step-by-step guide to creating the first set of automated emails every pet business should be sending. It’ll help you build trust, guide new subscribers toward booking or buying, and get your email list working from day one.

A cat lying on its side on the floor with a mop across its body, as if it is being restrained or caught.

You’re busy wrangling pets and products – I’ll make sure your marketing emails don’t roll over and play dead.

I build strategic, personality-packed email systems for pet businesses that drive bookings, boost sales, and keep your clients and customers coming back – without adding more to your food dish plate.