CASE STUDY
Meet National E-Commerce Business Client
PLATFORM: Klaviyo
TIMELINE: Ongoing
TYPE: E-Commerce
SERVICE: Enhanced Email Package
From underperforming email to strategic powerhouse - see how we transformed basic email systems into a multi-channel revenue driver with 289% growth in placed orders and built an SMS channel from scratch. * Name changed per client agreement.
ENTER: THE PROBLEM
Where things stood before we worked together
National E-Commerce Business had basic email systems in place but lacked strategic optimization and dedicated expertise to maximize their potential. They were maintaining basic email sending but without strategic segmentation, A/B testing, or strategic content optimization. Their email marketing was functioning but underperforming - missing opportunities for better targeting, automation enhancement, and multi-channel expansion. They had no SMS presence and needed someone dedicated to unlocking the full revenue potential.
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Limited segmentation send for every campaign
When you send emails to the same segment every campaign, you risk damaging your sender reputation, trigger spam filters, and increase unsubscribes.
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Missing primary automation flows in customer journey
A strategic welcome series, replenishment sequence, and evolved abandonment flows are important to growth in e-commerce email systems.
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No SMS presence and support
Including SMS in your e-commerce email system allows you to grow with an omnichannel approach and complement your value-driven email content.
MEET: THE SOLUTION
What a tailored email strategy actually looked like
Tails & Emails provided dedicated email marketing expertise to optimize their existing foundation. I implemented strategic audience segmentation, advanced A/B testing protocols, and content optimization strategies. I launched SMS as a complementary revenue channel and enhanced automation with targeted replenishment flows. Our systematic approach included performance tracking improvements, deliverability optimization, and coordinated multi-channel customer journey development.
Transformed underperforming email into a strategic revenue driver generating 13.09% of total business revenue in 6 months, an 18% increase over previous period.
Click rates increased 134.66% through targeted content optimization, while placed order rates surged 289.36% via personalized journey mapping. The multi-channel approach proved highly effective, with email and SMS.
65% decrease in unsubscribe rates through improved targeting, successful SMS launch from zero to new revenue stream in 6 months, and complete evolution from basic email broadcasts to sophisticated strategic campaigns.
The systematic optimization approach delivered measurable business impact while establishing a scalable foundation for continued growth.
INTRODUCING: THE PROOF
The numbers that tell the story
+134.66%
Click Rate
Increase in overall click rate
+18.0%
Email + SMS Revenue Attribution
Period-over-period growth in revenue
+289.36%
Placed Order Rate
Increase in overall placed order rate
+7.79%
Engagement
Increase in campaign performance
“Besides the obvious leap in our growth KPIs, I just feel a sense of peace knowing that our email and SMS channels are handled so effectively with [Jess]. I wish I could hire Tails & Emails for all our openings; the team makes it so easy to get things done.”
Alicia Westphal, Director of Marketing
READY TO SEE WHAT’S POSSIBLE?
Your email strategy should work as hard as you do.
Let's find out what's missing - and build something that actually moves the needle for your pet business.