CASE STUDY
National E-Commerce Business Client
*Name changed per client agreement
From underperforming email to strategic powerhouse - see how we transformed basic email systems into a multi-channel revenue driver with 289% growth in placed orders and built an SMS channel from scratch.
The Challenge
BASIC EMAIL SYSTEMS WITHOUT STRATEGIC OPTIMIZATION WERE LEAVING REVENUE ON THE TABLE
National E-Commerce Business had basic email systems in place but lacked strategic optimization and dedicated expertise to maximize their potential. They were maintaining basic email sending but without strategic segmentation, A/B testing, or strategic content optimization. Their email marketing was functioning but underperforming - missing opportunities for better targeting, automation enhancement, and multi-channel expansion. They had no SMS presence and needed someone dedicated to unlocking the full revenue potential.
The Solution
IMPLEMENTED COMPREHENSIVE EMAIL MARKETING STRATEGY WITH SMS EXPANSION AND ADVANCED AUTOMATIONS
Tails & Emails provided dedicated email marketing expertise to optimize their existing foundation. I implemented strategic audience segmentation, advanced A/B testing protocols, and content optimization strategies. I launched SMS as a complementary revenue channel and enhanced automation with targeted replenishment flows. Our systematic approach included performance tracking improvements, deliverability optimization, and coordinated multi-channel customer journey development.
The Results
TRANSFORMED UNDERPERFORMING EMAIL INTO A STRATGIC REVENUE DRIVER GENERATING 13.09% OF TOTAL BUSINESS REVENUE, AN 18% INCREASE OVER PREVIOUS PERIOD
The comprehensive email and SMS strategy transformation delivered exceptional performance across all key metrics. Click rates increased 134.66% through targeted content optimization, while placed order rates surged 289.36% via personalized journey mapping. The multi-channel approach proved highly effective, with email and SMS channels now generating 13.09% of total business revenue and achieving 18% period-over-period growth in contribution.
Additional wins included a 65% decrease in unsubscribe rates through improved targeting, successful SMS launch from zero to new revenue stream in 6 months, and complete evolution from basic email broadcasts to sophisticated strategic campaigns. The systematic optimization approach delivered measurable business impact while establishing a scalable foundation for continued growth.
+ 18%
Period-over-period growth in email/SMS revenue
+ 7.79%
Increase in campaign performance
+ 289.36%
Increase in overall placed order rate.
+ 134.66%
Increase in overall click rate
WHAT THE CLIENT SAID ABOUT WORKING WITH T&E
⭐⭐⭐⭐⭐
"Besides the obvious leap in our growth KPIs, I just feel a sense of peace knowing that our email and SMS channels are handled so effectively with [Jess]. I wish I could hire Tails & Emails for all our openings; the team makes it so easy to get things done."
- ALICIA WESTPHAL
It’s time for an email marketing system that’s built specifically for you.
Whether you’re starting from scratch or looking to elevate your frankensteined email marketing, your pet business deserves to stay constantly connected with your customers and clients – and you can stop working like a dog for every sale and booking.