CASE STUDY
national travel agency company client
*Name changed per client agreement
A national travel agency had low engagement and no clear strategy, until we implemented advanced segmentation and A/B testing that boosted click rates by 374% in just 60 days.
the challenge →
BASIC EMAIL CAMPAIGNS WITH NO DIRECTION OR SUPPORT
National Travel Agency Company was struggling low engagement metrics with no clear direction, reporting discrepancies made performance tracking difficult, and they had no strategic A/B testing to optimize campaigns. With minimal audience segmentation resulting in generic messaging and no welcome automation sequence to nurture new prospects, they needed help improving open rates, click rates, and ultimately increasing bookings from their email campaigns..
the solution →
IMPLEMENTED A STRATEGIC A/B TESTING STRATEGY AND CREATED A THOUGHTFUL WELCOME SEQUENCE
Tails & Emails provided dedicated email marketing expertise to transform their existing foundation. I implemented an advanced welcome sequence with personalized journey mapping to nurture new prospects from their first interaction. To combat low engagement, I developed a comprehensive A/B testing framework across all campaign elements and introduced strategic audience segmentation that enabled targeted messaging while improving sender reputation. Additionally, I established unified reporting systems to ensure accurate performance tracking and data-driven decision making..
the results
+67%
Increase in
engagement
+374%
Increase in overall click rates
+56.43%
Average open rate - 20% higher than industry average
< 60
Days email performance transformed
let’s get your email marketing off your plate (and face).
Whether you’re starting from scratch or looking to elevate your frankensteined email marketing, your pet business deserves to stay constantly connected with your customers and clients – and you can stop working like a dog for every sale and booking.