CASE STUDY [SERVICE TAG]
Meet [client_name]
INDUSTRY: [supplement/gear/vet]
PLATFORM: [klaviyo/flodesk/attentive]
TIMELINE: [XX weeks
TYPE: [ecommerce/provider]
SERVICE: [core/enhanced]
[One or two sentences that set the scene. Who is this client, what was the core challenge, what changed.]
ENTER: THE PROBLEM
Where things stood before we worked together
[2-3 sentences. Name the specific gap - not generic struggles, but what this client was actually missing. Revenue being left on the table, no automation, no strategy, etc. Make it relatable to your ideal next client.]
📭
[pain_point_title]
[One or two sentences describing this specific problem and the cost of leaving it unaddressed.]
🔀
[pain_point_title]
[One or two sentences describing this specific problem and the cost of leaving it unaddressed.]
📊
[pain_point_title]
[One or two sentences describing this specific problem and the cost of leaving it unaddressed.]
MEET: THE SOLUTION
What a tailored email strategy actually looked like
[1-2 sentences framing your approach. Why you started where you did, what the strategic logic was.]
[deliverable_phase_title]
[2-3 sentences. What was built, why it mattered, and what problem it solved. Tie it back to a pain point from section 01.]
[deliverable_phase_title]
[2-3 sentences. What was built, why it mattered, and what problem it solved.]
[deliverable_phase_title]
[2-3 sentences. What was built, why it mattered, and what problem it solved.]
[deliverable_phase_title]
[2-3 sentences. What was built, why it mattered, and what problem it solved.]
INTRODUCING: THE PROOF
The numbers that tell the story
[1-2 sentences framing the results. Connect outcomes back to the original problem. e.g. "Within 60 days of launch, the flows we built were doing what [client] had been leaving on the table for years."]
[#]%
Metric Name
[Context: e.g. "Welcome flow open rate, vs. 35% industry average"]
[X]x
Metric Name
[Context for this number]
$[X]K
Metric Name
[Context for this number]
[X]%
Metric Name
[Context for this number]
[Client testimonial quote. Aim for something specific - not just "great to work with" but a real outcome or feeling. e.g. "I finally feel like my email list is actually working for the business. We went from zero automations to a full system that runs without me touching it."]
Client Name, Title/Role, Brand Name
WANT THE FULL STORY?
Read the behind-the-scenes on how this project came together
The strategy, the process, the decisions - all of it in the companion blog post.
READY TO SEE WHAT’S POSSIBLE?
Your email strategy should work as hard as you do.
Let's find out what's missing - and build something that actually moves the needle for your pet business.