EMAIL AUDIT + STRATEGIC ROADMAP
Luwello: Uncovering Untapped Email Potential
INDUSTRY: PET E-COMMERCE
ESP: KLAVIYO
TIMELINE: 2 WEEKS
HOW A 30-POINT EMAIL AUDIT HELPED A PET E-COMMERCE BRAND TURN A LOYAL AUDIENCE INTO A REVENUE-DRIVING EMAIL PROGRAM
See how Tails & Emails helped Luwello, a woman-owned, USA-made dog gear brand, uncover major email marketing opportunities and build a clear roadmap to turn a loyal audience into real revenue.
Here was the problem…
Luwello's founder, Jennifer Logemann, has built a brand her customers genuinely love - a Project Pitch It Season 9 winner featured in Modern Dog Magazine with an email open rate more than double the pet industry average. But that attention wasn't converting. People were opening but not clicking or buying. An agency had built her initial flows but left no playbook for what comes next. Every campaign went to the same segment. The welcome series repeated the same discount code six times. Nine key automations were missing entirely. And with less than an hour a week for email, Jennifer didn't know where to start.
Meet the solution →
THE AUDIT
We ran a 30-point audit across five categories — list health, deliverability, campaigns, automations, and strategy — evaluating three complete calendar months of performance. The audit uncovered both the strengths to celebrate (an incredibly engaged audience, a welcome flow already driving revenue, and a clean technical foundation) and the specific gaps holding the program back.
THE DELIVERABLES
Jennifer walked away with a 24-page strategic report, 9 prioritized recommendations organized into a 90-day action plan, and a standalone tracker to guide implementation week by week. Every recommendation included the "why," the current state, the desired outcome, and step-by-step instructions.
“Jess is an absolute expert. She provided a detailed analysis of my email systems and, more importantly, gave me the clear, DIY instructions to implement the fixes myself, while offering great tiered options for support if needed.
She caught critical tweaks that a previous professional team completely missed, providing me with a better understanding of the "why" behind each email automation and flow. Jess truly looks out for the best interests of both the brand and the customer. She makes complex systems simple to understand and is incredibly efficient. High-value work. I highly recommend her!”
- JENNIFER LOGEMANN
WANT TO UNCOVER WHAT’S HIDING IN YOUR EMAIL MARKETING?
The Email Audit + Strategic Roadmap is a $650 deep dive built specifically for pet businesses.