CASE STUDY
Meet Sweet Natured Pet
INDUSTRY: Plant-based Flea, Tick, & Mosquito Spray
PLATFORM: Klaviyo
TIMELINE: 8 weeks
TYPE: E-Commerce
SERVICE: Email Audit & Strategic Roadmap and Core E-Commerce Email Package
How Sweet Natured Pet turned a 31.7/100 email health score into a fully automated, on-brand program - without losing a single ounce of personality.
ENTER: THE PROBLEM
A great brand with a dormant inbox.
Sweet Natured Pet had a genuinely strong product, distinct voice, and existing automation infrastructure - but the email program wasn't doing any of the work it could be.
📭
$0 Email-attributed revenue across full audit quarter
The store was generating revenue completely independent of email.
🔀
0 campaigns sent over a three-month period
The list had gone quiet, and quiet lists go cold fast.
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20% bounce rate against an industry benchmark <2%
This was putting deliverability and sender reputation at real risk.
MEET: THE SOLUTION
A full Core E-Commerce Email Package, built around real goals.
Not a redesign, not starting from zero - a strategic activation of the brand voice and infrastructure that was already there - sequenced for impact.
List Cleanup & Foundation
Cleaned the list, resolved the bounce rate, and consolidated two competing popups into one clear, compliant signup experience.
A Strategically Planned Welcome Flow
Built two distinct paths - purchaser and non-purchaser - so every new subscriber gets the right message at the right moment, including a brand origin story that ties back to the founder's own dog.
A Full Conversion Suite
Browse, cart, and checkout abandonment flows - each tuned to a different level of buyer intent, with a strategic no-discount approach on checkout to protect margin on the most motivated shoppers.
Campaign Strategy & Training
A complimentary campaign send (included because she booked our Core E-Commerce package after her Email Audit service), a repeatable summer campaign framework, and a full Klaviyo walkthrough so the brand could run the program independently with confidence.
INTRODUCING: THE PROOF
What changed once the program went live
Real numbers from the first 30 days of the live program.
+367%
Welcome Flow Attributed Revenue
The new welcome flow brought in 5x more revenue in the first 30 days of launch than the previous 6 months together
4x
Live Flows
Added 4 flows: welcome, browse abandon, cart abandon, checkout abandon!
+228%
Email-Attributed Revenue
Increase MoM in less than 30 days since pushing core automations live
0.76%
Bounce Rate
-96.2% decrease in Bounce Rate MoM
“Working with Jess has been a supremely positive experience. As a business owner I just don't have the time or the expertise to do everything and I recognized that I needed help with my email system. Jess provided a detailed analysis with specific recommendations that would make the biggest immediate impact. She provided clear timelines, detailed plans for my emails, how they were set up, what they would look like and so on and offered tips to keep my email systems a healthy and thriving part of my business. We've already seen sales attributed to emails since implementation and I feel much more confident about handling my emails going forward. I would highly recommend Jess to anyone looking to implement or improve their email marketing strategy.”
Jennifer Brown, Owner, Sweet Natured Pet
WANT THE FULL STORY?
Read the behind-the-scenes on how this project came together
The strategy, the process, the decisions - all of it in the companion blog post.
READY TO SEE WHAT’S POSSIBLE?
Your email strategy should work as hard as you do.
If your program feels dormant rather than broken, you're closer to a real revenue channel than you think.