BLACK FRIDAY EMAIL MARKETING PLAN
The Black Friday Email Prep Plan, for holiday marketing that doesn't bite.
56.5% of shoppers say email is their preferred way to hear about Black Friday and Cyber Monday deals, more than any other channel - and most businesses start prepping way too late to actually take advantage of that.
This is a 13-week system that gets your email (and SMS if you have it!) marketing ready, one manageable step at a time, so by the time Black Friday arrives, your campaigns are built to stand out from other pet brands in the inbox, drive real sales, and get your business into the black for the year - all without missing a bite of Thanksgiving dinner.
Most Black Friday marketing advice shows up in November, when you already have the holiday zoomies.
By then, you’re pulling an offer out of thin air, patching together campaigns that were never quite right, scrambling to figure out automations and segmentation, and settling for a promotion that doesn’t fully align with your brand - it starts to feel like it’s almost not worth doing at all.
This system starts earlier and breaks it into pieces small enough to actually keep up with, so nothing gets rushed and nothing gets missed.
Here are two ways to get ahead of your Black Friday promotion, starting September 7th:
I’ll give you everything you need to run an effective Black Friday and Cyber Monday email (and SMS) promotion, prepped one manageable piece at a time over the 13 weeks leading up to it. Here’s how to get started: