EMAIL MARKETING FOR PET PRODUCT BRANDS & E-COMMERCE STORES
Pet product marketing that keeps your email list fetching results.
Helping pet brands increase repeat purchases, customer loyalty, and long-term revenue through strategic email marketing.
• PET SHOPS • E-COMMERCE • PET SUPPLIERS •
If you’re not using emails in your customer journey, you’re letting sales slip off the leash.
As an e-commerce brand, I’m going to guess your goals for pet product marketing look a little something like this:
Get more customers, and
Keep them (and their humans) coming back for more
(Repeat buyers spend about 3x more than one-time customers, after all)
It can be easy to slip into the “more effort = more sales” hamster wheel – but if you’re ignoring email marketing, you’re overlooking one of the easiest, most effective tools you’ve got… and overworking yourself and your team in the process.
Let’s fetch some sales and repeat customers.
From welcome email series to abandoned cart email reminders to post-purchase flows, email marketing for pet e-commerce helps guide your customers from “just browsing” to “add to cart” – and back again. With the right email automations in place, you can turn one-time buyers into loyal, repeat customers without relying on constant discounts or daily social posts.
Here’s how I can help:
The Enhanced E-commerce Email Package
INVESTMENT: $4,900
Payment plans available.
This completely comprehensive package is paw-fect for pet e-commerce who are ready to stop chasing one-time sales, increase their customer lifetime value, encourage repeat purchases, and build a sustainable competitive advantage.
What you’ll receive:
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We’ll start by making sure your email list is in paw-sitively good form. Whether you’re starting from scratch or dragging around a dusty old list, I’ll handle the setup or clean-up – from verifying your domain and connecting your tools to organizing subscribers and making sure the right people get the right emails, at the right time.
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For each strategic, automated set of emails, I’ll handle it all – from mapping out the flow using proven strategies, to writing emails that sound like someone your customers would actually want to hear from (ChatGPT could never), to designing and implementing everything inside your email platform.
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Before we officially conclude your project, you’ll receive a thorough, actually understandable training on your new email system, so you feel confident using it. You’ll also have thirty (30) days of post-launch tech support for any issues or questions that arise.
A bird’s eye view of your email ecosystem:
The four automated email sequences included with the Enhanced E-Commerce Email Package work together to maximize the value of each subscriber at every stage of their customer journey. Together, they work to recover lost sales, increase repeat purchases, and build the kind of customer loyalty that keeps pet owners coming back long after their first order. Most clients see an increase in average order value, purchase frequency, and customer retention within the first six months of working with Tails & Emails.
*The* Welcome Sequence
Your welcome email series introduces new subscribers to your brand, sets expectations, and guides them toward that first purchase or booking – all on autopilot.
Conversion Suite
The perfect, high-converting way to remind customers what they left behind and encourage them to finish checking out (without feeling pushy or off-brand). *Includes Browse, Cart, & Checkout Abandonment flows.
Post-Purchase Email Flows
A thoughtful post-purchase email follow-up that confirms the sale, reinforces trust, and keeps customers engaged – so their experience doesn’t end at the order confirmation page.
Replenishment Emails
An ongoing replenishment flow designed to keep customers coming back, whether that’s through loyalty-building reminders to restock before they run out.
The Core E-Commerce Email Package
INVESTMENT: $2,750
Payment plans available.
The Core E-Commerce Email Package is perfect for pet stores and pet e-commerce businesses who aren’t effectively converting visitors to customers, and want a strong email marketing foundation set up for them, so they can feel completely confident when it’s their turn to take the leash.
What you’ll receive:
Email marketing setup or clean-up, to make sure your list is organized, connected, and ready to use.
Strategy, copywriting, design, and implementation for two automated email sequences (your welcome sequence and your conversion suite), built to engage new subscribers and recover missed sales without lifting a finger.
Thorough, easy-to-understand training for you (or your team!), so you feel completely confident with how to use your system.
Thirty (30) days of post-launch support to troubleshoot any technical issues and answer any questions you have.
Extras & Add-Ons
Need something more for your email list? I’m happy to stick around and help with whatever makes the most sense for your business – whether that’s keeping things running smoothly or building out something brand new.
Add-On Options:
Custom automations for loyalty programs, replenishment emails, or reviews
Bi-monthly or weekly email campaign management (with strategy + reporting)
Newsletter template design and platform setup
A one-day VIP intensive to knock out your top email priorities
But really – if it involves emails and pets, I’m probably into it. Just ask me during our free discovery call!
The Sit, Stay, Subscribe Method – From Start To Fin-ish 🐟
Fine, fish jokes don’t pop off as hard – but we still love all pets equally around here.
01. SIT
Foundations & Strategy
We’ll dig into your current email system (if you have one!) and goals for your list, then create a strategy based on where you are and where you want to be.
02. STAY
Campaigns & Automations
I’ll write and design emails that fit into your overall strategy – and once you approve them, I’ll set them all up and make sure they send on autopilot.
03. SUBSCRIBE
Success & Scaling
Once the systems are running, we’ll grow your list the right way, keep measuring results, and make sure it all happens without needing constant input from you.
And of course, along the way I’ll do tons of testing, revising, reviewing, communicating with you, and making dad jokes through it all.
Why pet brands choose Tails & Emails
There’s no shortage of email marketing help out there & here’s what makes working with me is different:
I only work with pet businesses.
That means every strategy, every automation, every email I write is built around the realities of the pet industry – the seasonality, the emotional buying decisions, the repeat purchase cycles, the deeply loyal customer base.
Email and SMS marketing is my entire focus.
I don’t dabble in social media, paid ads, or website design on the side. Email is what I do – which means you get deep expertise and focused attention, not a generalist stretching across too many channels at once.
I build for repeat purchases, not one-time wins.
My email systems are designed around customer lifetime value and long-term retention – not just the first sale.
You always know what’s happening & why.
From strategy to launch to results, you’ll be in the loop every step of the way – and you’ll walk away from this project actually understanding your email system, not just hoping it works.
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“Besides the obvious leap in our growth KPIs, I just feel a sense of peace knowing that our email and SMS channels are handled so effectively with [Jess]. I wish I could hire Tails & Emails for all our openings; the team makes it so easy to get things done.”
Alicia Westphal, National E-Commerce Business
Frequently Asked Questions
How quickly will I see results with email marketing?
You'll typically start seeing engagement within the first few weeks of launch. Revenue impact often becomes noticeable within 60-90 days as your automated sequences begin nurturing leads and converting subscribers.
How will I know if my emails are working?
I'll set up comprehensive tracking and analytics, plus teach you how to read and interpret your email performance metrics. You'll always know exactly how your emails are performing and what revenue they're generating.
What if I want to make changes later?
I'm always here to help! Whether you want to add new automation sequences, update your strategy, or need troubleshooting support, I offer various ongoing support options to help your email marketing evolve with your business.
Ready to gallop past the guesswork of how to make more sales?
What, did you think I’d forget the horse references?!
I’m here to help you make more money and repeat sales, without having to put constant effort into your marketing.