Beyond the Bark Email Marketing Blog
Looking for the best pet email marketing tips, pet puns, and (dog) dad jokes around?
Perfect, you’re gonna love it here. The Tails & Emails blog is packed with practical guidance, real examples, and honest insights to help pet businesses like yours make email marketing actually fetch results.
What 6 months of testing with WagWell taught me about dog parent’s inboxes
WagWell's subscribers were engaged, but email drove just 3.45% of revenue. Six months of segmentation, lifecycle flows, and monthly testing changed that.
How a candle company grew its list 63.6% in 8 weeks (and why the pop-up wasn't the whole secret)
Most email advice assumes you always have stock. Wicks Fur Change sells in limited drops, so we built their emails around it.
What Sweet Natured Pet taught me about welcome emails
The best email story a brand has might already be sitting on its About page. Here's how Sweet Natured Pet put theirs to work.
Behind the Blog
Hi, I’m Jess - email marketing specialist for pet businesses.
I started this blog because far too many pet businesses are stuck guessing when it comes to email marketing – or worse, ignoring it altogether. Around here, you’ll find practical strategies, helpful examples, and a few bad dog puns to keep things interesting.
The TL;DR: Marketing your business doesn’t have to be a wild goose chase (unless you literally run a goose rescue – in which case, let’s talk. I have questions and want photos).
Feeling like a fish out of water? Here’s where to start:
Enter your info below to get my free Welcome Automation Playbook for Pet Brands – a step-by-step guide to creating the first set of automated emails every pet business should be sending. It’ll help you build trust, guide new subscribers toward booking or buying, and get your email list working from day one.
You’re busy wrangling pets and products – I’ll make sure your marketing emails don’t roll over and play dead.
I build strategic, personality-packed email systems for pet businesses that drive bookings, boost sales, and keep your clients and customers coming back – without adding more to your food dish plate.