LET’S GO BEYOND THE BARK

Looking for the best email marketing tips, pet puns, and (dog) dad jokes around?

Perfect, you’re gonna love it here. The Tails & Emails blog is packed with practical guidance, real examples, and honest insights to help pet businesses like yours make email marketing actually fetch results.

Pet Business Growth, Email Marketing Foundations, For Pet E-Commerce Retailers, For Pet Service Providers Jess Zierer Pet Business Growth, Email Marketing Foundations, For Pet E-Commerce Retailers, For Pet Service Providers Jess Zierer

Break Free From Discount Culture: Creating a Pet Business Email Plan That Customers (and Margins) Will Love

Discover how pet businesses can break free from discount-driven emails without losing sales. Learn effective strategies for creating value-packed content that pet parents love, strengthening customer relationships, and protecting your profit margins. 📈

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Email Marketing Foundations, Pet Business Growth, Pet Industry Highlights, For Pet E-Commerce Retailers, For Pet Service Providers Jess Zierer Email Marketing Foundations, Pet Business Growth, Pet Industry Highlights, For Pet E-Commerce Retailers, For Pet Service Providers Jess Zierer

Why Email Marketing is the Secret Weapon for Pet Businesses

Check out why email marketing is uniquely powerful for pet businesses. Learn 5 specific advantages of email for increasing customer loyalty, boosting repeat sales, and building genuine connections with pet owners! 🐾

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Email Marketing Foundations, Email Strategy, For Pet Service Providers, For Pet E-Commerce Retailers Jess Zierer Email Marketing Foundations, Email Strategy, For Pet Service Providers, For Pet E-Commerce Retailers Jess Zierer

Unleashing the Power of Automations vs. Campaigns in Pet Business Email Marketing

Discover the difference between email automations and campaigns for pet businesses, learn which strategy works best for your specific pet business type, and find out how to create the perfect balance to boost customer engagement and sales. 💌

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A woman with long wavy hair, glasses, wearing a white long sleeve shirt and purple overalls, kneeling on a sidewalk beside a seated small dog with a multicolored coat and floppy ears, on a green leash. They are outdoors on a sidewalk with trees, flowers, and buildings in the background.

BEHIND THE BLOG

Hi, I’m Jess!

I started this blog because far too many pet businesses are stuck guessing when it comes to email marketing – or worse, ignoring it altogether. Around here, you’ll find practical strategies, helpful examples, and a few bad dog puns to keep things interesting. 

The TL;DR: Marketing your business doesn’t have to be a wild goose chase (unless you literally run a goose rescue – in which case, let’s talk. I have questions and want photos).

A beagle dog perched on a desk with its front paws on the edge, looking at papers and sketches spread across the surface. There's an open laptop, a smartphone, and a glass lamp on the desk.

Feeling like a fish out of water when it comes to your list? 🐟

HERE’S WHERE TO START:

Enter your info below to get my free Welcome Automation Playbook for Pet Brands – a step-by-step guide to creating the first set of automated emails every pet business should be sending. It’ll help you build trust, guide new subscribers toward booking or buying, and get your email list working from day one.

A squirrel lying on the floor with a broom crossed over its body pretending to have fallen.

You’re busy wrangling pets and products – I’ll make sure your marketing emails don’t roll over and play dead.

I build strategic, personality-packed email systems for pet businesses that drive bookings, boost sales, and keep your clients and customers coming back – without adding more to your food dish plate.

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