How I found my purpose (spoiler: it wasn’t a straight line)

"I didn't find my purpose in a straight line—and I think that's the best part of my story."

That's how I started my recent interview with Bold Journey Magazine, and it pretty much sums up my entire career path.

Music school. Real estate. Clinical trials. Healthcare apps. Nonprofits. E-commerce. Freelancing. And eventually—Tails & Emails, where I help pet business owners build email marketing systems that drive real revenue.

Every twist and turn taught me something I needed to know. Nothing was wasted.

In this interview, I share how I found my purpose, why education is at the core of everything I do, and the skills that have mattered most along the way. I also talk about the biggest lesson I learned this past year (boundaries are NOT selfish—they're essential).

If your career path feels messy or uncertain right now, I hope this encourages you. Your detours might just be leading you exactly where you need to go.

Read the full Bold Journey interview →
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Why your pet business & animal brand needs a welcome sequence (+ template included!)

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5 email marketing mistakes pet brands can make (& how to fix them)