Why your pet business & animal brand needs a welcome sequence (+ template included!)
you just got a new email subscriber - amazing! - now what?
If you're like most pet business owners, you might send them... nothing? or maybe a quick "Thanks for subscribing!" email and then radio silence until your next campaign send.
Here's the problem → new subscribers are 4x more engaged than your regular list. They literally just raised their hand and said, "Yes, I want to hear from you!", so the first 24-48 hours after someone joins your list is prime real estate for making a strong first impression.
And yet, so many businesses let that momentum fade.
Let's fix that, friend!
why welcome emails matter for pet businesses & animal brands
Think about it this way → when a new customer walks into your business, pet store, or training facility for the first time, you don't ignore them, right? You greet them, introduce yourself, maybe offer them a treat for their pet; you make them feel welcome!
YOUR EMAIL LIST DESERVES THE SAME ENERGY!
A welcome email (or better yet, a welcome sequence) does a few critical things:
It builds trust immediately.
Pet parents are protective, they want to know who you are, what you stand for, and why they should trust you with their fur babes. A thoughtful welcome email shows you're professional, warm, and genuinely care about helping them.
It sets expectations.
What kind of emails do they get from you, how often, and what value can they expect? A welcome email answers these questions upfront so subscribers know what they signed up for.
It guides them toward the next step.
Whether that's booking a grooming appointment, shopping your products, or signing up for a training class, your welcome email can (and should) gently guide subscribers toward becoming customers.
It keeps you top-of-mind.
The worst thing you can do after someone joins your list is go silent. A welcome sequence keeps the conversation going and ensures you stay on their radar.
Here's a stat that'll literally blow your mind → welcome emails have an average open rate of 50-60% (compared to 15-25% for regular campaigns). That's DOUBLE the engagement.
what should your welcome email include?
A good welcome email doesn't have to be complicated. Here's a simple template you can customize:
THAT’S IT! SHORT, SWEET, & EFFECTIVE.
let’s level up with a simple 3-email welcome sequence you can implement today!
One welcome email is great, but a 3-email welcome sequence is even better! Here's a simple framework you can start with:
This sequence works because it:
Builds momentum (you're staying top-of-mind during the critical first week)
Delivers value first (you're not immediately asking for a sale)
Guides them naturally toward becoming a customer
here’s what happens…
Business owners spend money on ads, SEO, and social media to drive traffic to their website. People sign up for their email list, and then... crickets.
*WOOF*
No welcome email. No follow-up. Just silence until the next promotional campaign.
Don't let that be you.
ready to build your welcome sequence?
If you're reading this and thinking, "Okay, I get it, but I have no idea where to start," I hear you.
Building a welcome sequence (or fixing the one you already have) can feel overwhelming, especially when you're already juggling a million things as a pet business owner.
That's exactly why I do what I do.
I help pet businesses build email marketing systems that actually work, including welcome sequences that turn new subscribers into loyal customers.
Here's how I can help:
📋 Email Audit + Strategic Roadmap ($650)
Not sure what's working (or what's not) in your email marketing? I'll do a comprehensive 30-point audit, identify your biggest opportunities, and create a custom roadmap with actionable next steps.
In our 60-minute strategy session, we'll tackle:
Your welcome sequence strategy (or lack thereof!)
List growth opportunities
Email content and design
Deliverability and metrics
Exactly what to prioritize first
Or, if you'd rather just hand this off completely, I also offer done-for-you email automation packages where I handle the strategy, copywriting, design, and tech setup.
THE BOTTOM LINE
Welcome emails are the easiest, highest-impact thing you can do to improve your email marketing.
They're not complicated and they don't require fancy design or a huge budget. You just need to show up, introduce yourself, and guide new subscribers toward the next step.
And if you do it right, you'll build trust faster, convert subscribers into customers more effectively, and create a system that works for you 24/7.
Let's get your welcome sequence dialed in. 🐾
— Jess & Rocky, your email #bffs
