Meet Luwello
WHO THEY ARE: Dog gear (settle mats, harnesses, leashes, collars)
BUSINESS TYPE: E-Commerce
PLATFORM: Klaviyo
TIMELINE: 2 Weeks
SERVICE(S): Email Audit + Strategic Roadmap
9 missing automations found, for a brand whose open rate was already double the pet industry average.
The Challenge
Founder Jennifer Logemann's subscribers were opening her emails, but opens weren't turning into clicks or sales. A previous agency had built the first flows and left no plan for what came next.
What I Did
Every campaign went to the full list, risking spam filters and unsubscribes
The welcome series repeated the same discount code 6 times, and offered it to people who'd already bought
No winback flow, so inactive subscribers quietly slipped away
9 key automations missing entirely
Strengths to build on: a highly engaged audience, a welcome flow already earning revenue, and a clean technical setup
What I Delivered
| Deliverable | Details |
|---|---|
| 30-point audit | 5 categories, 3 full months of data, compared to pet industry benchmarks |
| Strategic report | 24 pages |
| Recommendations | 9, prioritized from quick wins to growth accelerators |
| 90-day action plan | Checklist, success metrics, and resources |
| Implementation tracker | Week-by-week, with DIY steps for every recommendation |
In Their Words
“Jess provided a detailed analysis of my email systems [and] gave me the clear, DIY instructions to implement the fixes myself. She caught critical tweaks that a previous professional team completely missed, providing me with a better understanding of the "why" behind each email automation and flow. Jess truly looks out for the best interests of both the brand and the customer [and] makes complex systems simple to understand and is incredibly efficient.”
- Jennifer Logemann, Luwello
