Meet National E-Commerce Brand
WHO THEY ARE: A national e-commerce brand (name changed under NDA)
BUSINESS TYPE: E-Commerce
PLATFORM: Klaviyo
TIMELINE: Two years
SERVICE(S): Enhanced E-Commerce Email Package + Monthly Retainer
+289% placed order rate, plus a brand-new SMS revenue stream within 6 months.
The Challenge
The brand was sending emails, but without a strategy behind them: no segmentation, no A/B testing, and no content optimization. Email was underperforming, there was no SMS program, and the team didn't have dedicated email expertise in-house.
What I Did
Added audience segmentation, A/B testing, and content optimization
Launched SMS as a second revenue channel
Built targeted replenishment flows
Improved tracking and deliverability
Coordinated email and SMS into multi-channel customer journeys
The Results
| Metric | Result |
|---|---|
| Placed order rate | +289.36% |
| Click rate | +134.66% |
| Unsubscribe rate | 65% decrease |
| Email + SMS revenue attribution | +18.0% period over period |
| Engagement | +7.79% |
| Share of total business revenue | 13.09% from email + SMS over 6 months |
In Their Words
“Besides the obvious leap in our growth KPIs, I just feel a sense of peace knowing that our email and SMS channels are handled so effectively with [Jess]. I wish I could hire Tails & Emails for all our openings; the team makes it so easy to get things done.”
- Alicia Westphal, Director of Marketing
