Meet National Travel Agency
WHO THEY ARE: A national travel agency (name changed under NDA)
BUSINESS TYPE: Service Provider
PLATFORM: Mailchimp
TIMELINE: 6-months
SERVICE(S): Core Provider Email Package + Monthly Retainer
+374% click rate, with open rates 20% above the industry average
The Challenge
Engagement was low and there was no clear direction. Reports were inconsistent, so performance was hard to track. There was no A/B testing, little segmentation (so everyone got the same generic emails), and no welcome automation for new prospects. The goals: higher opens, higher clicks, and more bookings from email.
What I Did
Built a welcome sequence that maps each prospect's journey from their first interaction
Created an A/B testing framework for every part of a campaign
Segmented the audience for targeted messages (which also improved sender reputation)
Set up one unified report for clear, data-driven decisions
The Results
| Metric | Result |
|---|---|
| Click Rate | +374% |
| Open Rate | +56.43% (20% above industry average) |
| Engagement | +67% |
