Media & Speaking
Email marketing for pet brands, explained like your dog park BFF would.
I help pet businesses turn email into their most reliable sales channel, and I love talking about it. Whether you host a podcast, run an event, or write for pet business owners, I'd love to share practical, no-fluff email strategies your audience can use right away.
Featured Appearances
Podcasts
The Profitable Groomer Podcast, "Tails & Emails" (November 2026)
Do groomers really need to send emails? How many, and what should they say? Host Felicia and I dig into simple email strategies that keep grooming appointments booked.
Articles
Bold Journey Magazine, "Meet Jess Zierer" (November 2025)
From music degrees to email marketing: how a non-linear career path led to an agency built just for pet brands, and why I'd rather teach clients than be the wizard behind the curtain..
Speaking
Cedarhurst Living Networking Event, McHenry, IL (October 2026)
A hands-on talk on staying consistent across every customer touchpoint, plus the basics of lifecycle marketing.
Cultivate: Tools for Growth with McHenry Chamber of Commerce, McHenry, IL (July 2026)
I shared a strategist's perspective on translating a brand's voice and strategy into consistent, human, and intentional messaging. Attendees walked away understanding how to close the gap between "we have a content plan" and "we have content that converts", using practical tools they could use on their very next email.
Speaking Topics
Every talk is practical, pet-specific, and built so attendees leave with something they can do the same day.
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Why every pet business runs on a cycle of replenishment, rebooking, or renewal, and how email keeps customers coming back at exactly the right time.
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The core automations that work whether you sell treats online or book grooming appointments: welcome series, replenishment and rebooking reminders, and post-purchase or post-visit follow-ups. Plus how to set them up without adding hours to your week.
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Why owned channels like email and SMS outlast algorithm changes, and how to start building a list you control.
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How to make your website, social, emails, and in-person experience feel like one brand.
Formats: podcast interviews, workshops, panels, and keynotes (in person or virtual).
Bios
Short Bio (about 50 words)
Jess Zierer is the founder of Tails & Emails, an email and SMS marketing agency built exclusively for pet brands. A Klaviyo and Flodesk partner with 10+ years in digital marketing, Jess helps pet ecommerce brands and pet service providers turn email into a reliable source of revenue.
Long Bio (about 150 words)
Jess Zierer is the founder of Tails & Emails, a boutique email and SMS marketing agency that works exclusively with pet and animal businesses, from groomers and trainers to vets, pet shops, and ecommerce brands.
Jess took the scenic route to marketing. After earning two master's degrees in music, she found her way into marketing through roles in real estate, clinical trials, healthcare, and ecommerce, where she built an SMS program from the ground up. Along the way, she discovered her favorite channel was email, and her favorite customers had four (& more!) legs.
Today, Jess is a Klaviyo and Flodesk partner who helps pet brands build welcome series, rebooking reminders, and post-purchase flows that keep pet parents coming back. Her approach is all about education: clients understand the why behind every email. She lives in Wisconsin with her husband, Thomas, and her dog Rocky, the agency's Chief Treat Officer.
Fast Facts
10+ years in digital marketing
Klaviyo partner (ecommerce) and Flodesk partner (service businesses)
Two master's degrees in music
Works with both pet ecommerce brands and pet service providers
Chief Treat Officer: Rocky the dog
Sample Interview Questions
Do small pet businesses really need email if they're already on social media?
What's the first email every pet business should set up?
How often should a pet business email its list without being annoying?
What's the Pet Parent Cycle, and how does it change your email strategy?
How did two music degrees lead you to email marketing for pet brands?
What's one email mistake you see pet brands make all the time?
Downloads
Let’s talk tails (& emails!)
Have a podcast, event, or publication that serves pet business owners? Tell me a little about your audience and I'll get back to you within 2 business days.