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Tech and tools for pet email marketing.
The exact tools I use to build email programs for pet brands, plus a few perks for you.
Picking an email platform shouldn't feel like choosing a dog food brand with 400 options. These are the tools I use every day with groomers, trainers, boarding facilities, and pet ecommerce brands. If I recommend it here, it's because I'd recommend it to my own clients.
Some links on this page are affiliate or partner links. If you sign up through them, I may earn a commission at no extra cost to you. I only share tools I actually use.
Which email platform is right for your pet business?
The right platform depends on how your business makes money. Sell products online? Book appointments? Here's the quick version.
Klaviyo (For pet ecommerce brands)
Best for: treat brands, supplement brands, pet shops, and anyone selling on Shopify.
Why I love it for pet brands: Klaviyo connects to your store data, so you can send emails based on what a pet parent actually bought. Think replenishment reminders when the treat bag is running low, birthday emails for their pup, and cart reminders that bring shoppers back.
As a Klaviyo partner, I help pet brands set it up the right way from day one.
Flodesk (For pet service providers)
Best for: groomers, trainers, boarding and daycare facilities, vets, and pet sitters.
Why I love it for pet businesses: Flodesk is simple, beautiful, and easy to manage on a busy schedule. It's perfect for rebooking reminders, welcome emails for new clients, seasonal updates, and a monthly newsletter that keeps you top of mind.
As a Flodesk partner, it's my go-to recommendation for service businesses.
Not sure which one fits? Grab a free discovery call or Book an Email Audit and I'll point you in the right direction.
Running your business?
Dubsado (For pet service providers)
Best for: groomers, trainers, and pet pros who want to stop chasing paperwork.
Why I love it for pet businesses: Dubsado handles contracts, invoices, booking forms, and client onboarding in one place. It's what I use to onboard every Tails & Emails client.
Perk: Get 20% off your first payment with code TAILSANDEMAILS.