BEYOND THE BARK EMAIL MARKETING BLOG
Looking for the best email marketing tips, pet puns, and (dog) dad jokes around?
Perfect, you’re gonna love it here. The Tails & Emails blog is packed with practical guidance, real examples, and honest insights to help pet businesses like yours make email marketing actually fetch results.
What I actually do at 4 AM (& why it matters for your email strategy)
Ever wonder what an email marketing strategist actually does before the sun comes up? I’m pulling back the curtain on my 4 AM workflow and what it means for brands who want email marketing that works. ☕
5 email marketing mistakes pet brands can make (& how to fix them)
Avoid these 5 common email marketing mistakes that pet businesses make! Learn how to segment your list, build community, optimize for mobile, and create emails that actually convert. 😉
Why email marketing is THE secret weapon for pet businesses
Check out why email marketing is uniquely powerful for pet businesses. Learn 5 specific advantages of email for increasing customer loyalty, boosting repeat sales, and building genuine connections with pet owners! 🐾
Unleashing the power of automations vs. campaigns in pet business email marketing
Discover the difference between email automations and campaigns for pet businesses, learn which strategy works best for your specific pet business type, and find out how to create the perfect balance to boost customer engagement and sales. 💌
BEHIND THE BLOG
Hi, I’m Jess!
Email marketing specialist for pet businesses.
I started this blog because far too many pet businesses are stuck guessing when it comes to email marketing – or worse, ignoring it altogether. Around here, you’ll find practical strategies, helpful examples, and a few bad dog puns to keep things interesting.
The TL;DR: Marketing your business doesn’t have to be a wild goose chase (unless you literally run a goose rescue – in which case, let’s talk. I have questions and want photos).
You’re busy wrangling pets and products – I’ll make sure your marketing emails don’t roll over and play dead.
I build strategic, personality-packed email systems for pet businesses that drive bookings, boost sales, and keep your clients and customers coming back – without adding more to your food dish plate.