**Email marketing case studies & other “tails” of success.**

I turn “ruff” email systems into thoughtful, strategic systems that help businesses grow - and make a few tail wags along the way.

Jess Zierer 11/5/26 Jess Zierer 11/5/26

Luwello: Pet Product Email Marketing Audit Case Study

Luwello had a 53% open rate and nine missing automations. Here's what a 30-point audit found, and the roadmap that came out of it.

Two years of strategy turned basic email broadcasts into a multi-channel revenue driver, with SMS built from scratch.

Low engagement and no clear strategy turned into a 374% click rate increase with segmentation, testing, and a welcome sequence.