Beyond the Bark Email Marketing Blog
Looking for the best pet email marketing tips, pet puns, and (dog) dad jokes around?
Perfect, you’re gonna love it here. The Tails & Emails blog is packed with practical guidance, real examples, and honest insights to help pet businesses like yours make email marketing actually fetch results.
Email Marketing Ideas for Groomers, Trainers & Boarding Facilities
Easy email ideas for groomers, trainers, and boarding facilities that fill your calendar with repeat bookings, without chasing clients.
7 Essential Email Flows Every Pet Business Should Have
Learn which email automations help pet businesses increase loyalty, improve customer retention, encourage repeat purchases and bookings, and create a better customer experience.
From Dormant to Thriving: Inside Sweet Natured Pet's 90-Day Email Transformation
A behind-the-scenes look at how we turned a 31.7/100 email health score into a fully automated revenue channel without losing a drop of brand personality.
Why Your Pet Brand Needs a Welcome Sequence (+ a Template to Write Yours!)
Welcome emails are the easiest way to turn leads into customers. Get the simple framework + template for pet businesses. ✏️
5 Email Marketing Mistakes Your Pet Brand Might Be Making (& How to Fix Them)
Avoid these 5 common email marketing mistakes that pet businesses make! Learn how to segment your list, build community, optimize for mobile, and create emails that actually convert. 😉
Why Your Open Rates are Lying to You (& What to Track Instead)
Your email open rates are lying to you. Here's what pet business owners should track instead to know if emails are really working. 😮
Why Email Marketing is THE Secret Weapon for Pet Businesses
Check out why email marketing is uniquely powerful for pet businesses. Learn 5 specific advantages of email for increasing customer loyalty, boosting repeat sales, and building genuine connections with pet owners! 🐾
Unleashing the Power of Automations vs. Campaigns in Pet Business Email Marketing
Discover the difference between email automations and campaigns for pet businesses, learn which strategy works best for your specific pet business type, and find out how to create the perfect balance to boost customer engagement and sales. 💌
BEHIND THE BLOG
Hi, I’m Jess - email marketing specialist for pet businesses.
I started this blog because far too many pet businesses are stuck guessing when it comes to email marketing – or worse, ignoring it altogether. Around here, you’ll find practical strategies, helpful examples, and a few bad dog puns to keep things interesting.
The TL;DR: Marketing your business doesn’t have to be a wild goose chase (unless you literally run a goose rescue – in which case, let’s talk. I have questions and want photos).
Feeling like a fish out of water? Here’s where to start:
Enter your info below to get my free Welcome Automation Playbook for Pet Brands – a step-by-step guide to creating the first set of automated emails every pet business should be sending. It’ll help you build trust, guide new subscribers toward booking or buying, and get your email list working from day one.
You’re busy wrangling pets and products – I’ll make sure your marketing emails don’t roll over and play dead.
I build strategic, personality-packed email systems for pet businesses that drive bookings, boost sales, and keep your clients and customers coming back – without adding more to your food dish plate.